Home Industry News Keypoint Intelligence’s new study on future of print management solutions

Keypoint Intelligence’s new study on future of print management solutions

For software vendors, OEMs, and solution providers

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Keypoint
Keypoint Intelligence launches new study on the future of print management Solutions

Keypoint Intelligence has announced a new proprietary research study, ‘IT Purchasers’ View of the Changing Print Management Market,’ designed to provide software vendors, OEMs, and solution providers with independent insight into the changing requirements and priorities of enterprise IT buyers.

As organizations modernize their print environments, many are reevaluating how print management software fits into their overall IT strategy. 

Cloud deployment, security requirements, and Microsoft’s growing role in print infrastructure are all influencing purchasing decisions. This study will examine how IT decision-makers are managing print today, what capabilities they value most, and what factors will shape future investments.

The research will survey IT professionals responsible for print management strategy, software selection, and budget decisions across multiple regions and industry sectors. The Education vertical—a key customer segment for print management vendors—will be a particular focus.

Among the areas the study will explore are – Print management adoption, usage, and purchasing trends; Cloud deployment, security requirements, and the impact of Microsoft Universal Print; Customer satisfaction, switching intentions, and vendor preferences; Device fleet management, software integrations, and feature priorities; and Education-sector requirements and emerging market opportunities.

“We’re seeing a lot of assumptions about where the print management market is headed,” said Jamie Bsales, principal analyst, workplace team, Keypoint Intelligence. “The goal of this research is to replace assumptions with data. We’ll be asking IT decision-makers what they’re using today, what’s working, what’s not, and what they expect from print management solutions moving forward.”

Subscribers will receive an executive summary, detailed survey findings, analyst commentary, and recommendations for product, marketing, and go-to-market teams.

For more than 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. 

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

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