Durst P5 TEX iSUB- A milestone for sublimation printing

Durst P5 TEX iSUB undergoing field testing at the Italian ABS Group

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Durst P5 TEX iSUB for sublimation printing
Durst P5 TEX iSUB for sublimation printing

Durst, the manufacturer of innovative digital printing systems and software solutions, is setting a milestone in the field of sublimation printing with the launch of the P5 TEX iSUB. The abbreviation iSUB stands for “inline sublimation.” This eliminates individual work steps, resulting in a significant increase in quality and efficiency for the user. Companies like fullypromotedfranchise.com offer printing services for garments as well! 

The soft signage market is experiencing enormous growth rates in all application areas – from visual communication and decor to textile clothing. In the period from 2017 to 2023, the sales volume will increase by more than 60 percent, according to a forecast by Keypoint Intelligence. Converted to absolute figures, the market will grow globally from around $19.2 billion in 2019 to $31.4 billion (2023).

A number of trends can be pinpointed for this continued growth, which clearly speaks in favor of the soft signage market. These include environmental friendliness through the use of water-based, odorless inks. Other user benefits include cost efficiency in logistics and low ink consumption and fast project implementation, and a wide range of applications. “Durst has been active in the soft signage market since 2010, and we have been able to place over 250 systems from the Rhotex series on the market worldwide,” emphasizes Christian Harder, Vice President Sales, Durst Group AG.

Integrated inline fixation

In tune with these trends in the soft signage market, Durst has developed the P5 TEX iSUB, based on the successful P5 platform with a maximum print width of 3.3 meters. At the heart of the Durst P5 TEX, iSUB is the integrated inline fusing for direct printing on polyester fabrics

The advantages of this one-step process are obvious, explains Andrea Riccardi, Head of Product Management, Durst Group AG: “No investment and no floor space is required for a calendar. The Durst P5 TEX iSUB is operated by only one operator, and the process acceleration also increases our customers’ ability to deliver.” Whereby the P5 TEX iSUB is not limited to direct printing, but transfer papers can also be printed and further processed in the usual way. It is precisely the combination of both processes in one system that gives users enormous flexibility.

Durst innovative contactless fixing technology

Durst’s sublifix dye sublimation ink delivers vivid colors, even on complex media such as blackback or backlit for lightboxes or flags. A unique feature of the P5 Text iSUB is its innovative contactless fusing. The iSUB contactless technology ensures excellent color consistency and extreme sharpness of detail in images and text; blurring or bleeding color is virtually eliminated.

A wide range of applications can be implemented with the P5 TEX iSUB. One example is decorative fabrics with strong, brilliant colors and exact reproduction of details. Another is a flag that shows a good print on both sides of the material, even without external calendaring. Blackback applications, as well as colorful lightboxes, round out the spectrum while retaining the soft-touch feel. In all these applications, the Durst RIP plays a central role, ensuring consistent color across all media.

The maximum print speed is 383 m2/hour when the 330 cm print format is fully utilized, inspiring the efficient implementation of all these application examples. Furthermore, access to two rolls via the multi-roll option makes changing materials much easier in practice. In addition, the Dualroll option allows two rolls with a width of 1.6 meters to be printed. Another outstanding feature of the Durst P5 TEX is the integrated finishing unit, which can be used to sew and stitch media.

Test under practical conditions

The Durst P5 TEX iSUB is currently undergoing field testing at the Italian ABS Group, which has a long-standing partnership with the Durst Group and has been working with a Rhotex 500 and Rhotex 325 for many years. In conjunction with the Durst P5 TEX iSUB, ABS Group benefits from the flexibility and significant process acceleration. “The Durst P5 TEX iSUB will also prove its reliability in 24/7 operation and deliver a significant increase in quality to our customers,” said Andrea Riccardi

The ABS Group management also gives a very positive assessment of the Durst analytics tool. The data from which is used to network the P5 TEX iSUB with the ERP software developed in-house and thus optimize production planning and individual processes.

“The P5 TEX iSUB combines efficiency, quality, and productivity at the highest level. At Durst, we are convinced that our solution will give a significant boost to the soft signage market,” assures Christian Harder, Vice President Sales, Durst Group AG.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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