Bhawna Trading acquires Ricoh Pro C7200x

Commercial printer's third Ricoh production press

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Ricoh
(L_R) Ashok Kalra and Mohit Kalra with RICOH Pro C7200x

Engaging vigorously in quality commercial printing, Delhi-based Bhawna Trading is keen on Ricoh technology now owning three Ricoh digital color production presses. The latest one which had arrived recently in the company’s production setup was supplied and installed by Monotech Systems, a leading machine manufacturer and one-stop solution provider for the printing & packaging industry globally.

“We primarily engage in printing and production of end products like catalogs, brochures, flyers, posters, and various customized corporate gift items,” says Mohit Kalra, business head at Bhawna Trading. He adds that they grew comprehensively to a new height in business around a decade ago when his father Ashok Kalra passed on the main responsibility to him and constantly expanded the company’s machine portfolio with newer and upgraded Ricoh presses.

He adds, “My father, who founded the company about three decades ago, is still involved in core supervision in business, focusing on overall management and selection of the right printing technology that turned out to be Ricoh for us for decades. Now, we own three Ricoh presses— the Ricoh Pro C651EX installed in 2013, followed by the Ricoh Pro C9100 in 2017. Our latest installation, a highly-advanced Ricoh Pro C7200x with additional features, took place just a few months ago.”

He continues, “Our newly installed Ricoh Pro C7200x has some clear advantages over others. It works well on wide varieties of substrates for vivid print outputs using its fifth color station, an added and optional feature for getting hold of extra color gamut that cannot be available on conventional digital presses.” Ricoh Pro C7200x’s fifth color station with white toner prints, delivering special colors such as neon yellow and neon pink, as well as clear, gold, silver, and invisible red toners to enhance metallic prints and match more brand colors.

According to the company, other salient features of Ricoh Pro C7200x include its productivity and flexibility in terms of speed and media compatibility. It operates at the speed of 85 ppm (pages per minute), compatibly on varied substrates up to 360 gsm, for producing prints in the industry’s leading laser resolution of 2400×4800 dpi with VCSEL technology. It also supports oversized sheets up to 13×49.6 inches. 

Supported by a team of around 25 years of experience, Bhawna Trading works for big corporate brands, such as Ericsson, BharatPe, and NEC, to mention a few. “Though we are based in Delhi-NCR or north India, we are open to serve our customers at pan-India level,” said Kalra, adding that they look forward to roping in more big brands based out of any city or town or region across the country. 

“Moreover, in today’s fast-paced world of commercial printing, intuitive upgrades in printing technology with capable machines are vital. That’s why we rely on Ricoh, our all-time technology companion when it comes to maintaining both quality and creativity in graphic prints,” says Kalra, adding that Monotech Systems is laudable for providing them the highly-flexible Ricoh Pro C7200x and their committed after-sales service support. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

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