Ricoh launches gold and silver toners for Ricoh Pro C7200X

Metallic color enhancement for Ricoh’s fifth station

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Ricoh silver effect on 7200CX
Sample of print using the fifth color station of the Ricoh 7200CX with the new silver ink (Left) silver only (Right) CMYK & silver Image Ricoh

Ricoh Europe has announced the launch of gold and silver toners for the fifth color station of the Ricoh Pro C7200X digital press. The exciting additions significantly enhance digital print enhancement capability as brand owners increasingly look for differentiation and cut through in their printed communications. Specialist digital printers can increase revenue and broaden their product range with the new metallic effect toners. The gold and silver toners will be available in Europe from July. We have just learned on 16 June that the gold and silver toners will also be available in the Asia Pacific region from July as well. The distributor for the Ricoh digital presses in India is Monotech Systems India.

Ricoh toners deliver great visual impact for high value-added print

Developed for the fifth color station on the Ricoh Pro C7200X digital color sheet-fed press, the toners deliver great visual impact for high value added print. The additional colors transform a broad range of applications from catalogues, posters, flyers, direct mail, and brochures to business cards, greetings and Christmas cards, tickets, invitations, certificates, and packaging.

The new toners are retrofittable, enabling existing users to expand the capabilities of the Ricoh Pro C7200X presses they operate today.

Eef de Ridder, vice president, Graphic Communications Group, Ricoh Europe, says, “The gold and silver toners are being launched to meet evolving client needs in an ever-competitive marketplace. Graphic arts innovators are rightly looking for stunning digital print enhancement capabilities that quickly and cost efficiently help print stand out. These new toners enable the responsive production of a wide range of value added print with a gorgeous and special feel. As a result, commercial printers can help brands and designers open up exciting opportunities with highly creative jobs complete with a gold or silver wow factor.”

Note: This article has been corrected on 16 June 2021 since we have received the information that the new gold and silver toners will be available in Asia Pacific including India in July 2021.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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