Ricoh launches gold and silver toners for Ricoh Pro C7200X

Metallic color enhancement for Ricoh’s fifth station

Ricoh silver effect on 7200CX
Sample of print using the fifth color station of the Ricoh 7200CX with the new silver ink (Left) silver only (Right) CMYK & silver Image Ricoh

Ricoh Europe has announced the launch of gold and silver toners for the fifth color station of the Ricoh Pro C7200X digital press. The exciting additions significantly enhance digital print enhancement capability as brand owners increasingly look for differentiation and cut through in their printed communications. Specialist digital printers can increase revenue and broaden their product range with the new metallic effect toners. The gold and silver toners will be available in Europe from July. We have just learned on 16 June that the gold and silver toners will also be available in the Asia Pacific region from July as well. The distributor for the Ricoh digital presses in India is Monotech Systems India.

Ricoh toners deliver great visual impact for high value-added print

Developed for the fifth color station on the Ricoh Pro C7200X digital color sheet-fed press, the toners deliver great visual impact for high value added print. The additional colors transform a broad range of applications from catalogues, posters, flyers, direct mail, and brochures to business cards, greetings and Christmas cards, tickets, invitations, certificates, and packaging.

The new toners are retrofittable, enabling existing users to expand the capabilities of the Ricoh Pro C7200X presses they operate today.

Eef de Ridder, vice president, Graphic Communications Group, Ricoh Europe, says, “The gold and silver toners are being launched to meet evolving client needs in an ever-competitive marketplace. Graphic arts innovators are rightly looking for stunning digital print enhancement capabilities that quickly and cost efficiently help print stand out. These new toners enable the responsive production of a wide range of value added print with a gorgeous and special feel. As a result, commercial printers can help brands and designers open up exciting opportunities with highly creative jobs complete with a gold or silver wow factor.”

Note: This article has been corrected on 16 June 2021 since we have received the information that the new gold and silver toners will be available in Asia Pacific including India in July 2021.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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