Vijayawada’s Nirmala Cards upgrades with Ricoh for luxury printing

Company installs a Ricoh Pro C7200x digital colour production press

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Nirmala
(L-R) Giridhar Parimi and Harshit Parimi with Ricoh Pro C7500

Keeping up a long printing business lineage across three generations, Nirmala Cards & Stationery in Vijayawada has grown as an innovative offshoot of Nirmala Offset Printers and has become a known name in premium wedding card printing. The backbone of Nirmala Cards & Stationery wedding card printing is a Ricoh Pro C7200x digital color production press, supplied and installed by Monotech Systems.

In the year 1948, Narayan Murthy opened Nirmala Press at One Town in Vijayawada as a prevalent printing corner to meet the requirements of locals. Adapting to the changing market trends, Murthy’s son PVG Bhaskar transformed the printer’s letter-press setup into a multi-colour printing facility with a line of offset presses and other equipment and renamed it as Nirmala Offset Printers in 1998 at Gandhinagar, Vijayawada. The transformation continued as the company unveiled Nirmala Cards & Stationery as its new exclusive wedding card printing division, joined by Bhaskar’s son Harshit Parimi.

“Now, my focus is totally on Nirmala Cards & Stationery where 90% of our activities are devoted to printing and production of luxury wedding invitation cards,” says Harshit Parimi, partner at Nirmala Cards & Stationery. He says the Ricoh Pro C7200x is a chosen machine for the purpose. He says the machine’s features and flexibility meet all requirements at Nirmala Cards & Stationery. At the division, Harshit is joined by his younger brother Giridhar Parimi, which he calls a combined force of ‘Parimi Brothers’.

‘Nirmala Colours’—an extension of Nirmala Cards & Stationery—is just another special unit for specialised wedding cards. “Our main aim is to produce such wedding cards that inimitably impress guests and remain as a memorable piece for the couples,” says Harshit. He says Ricoh Pro C7200x’s highly-advanced features such as the fifth color station surpass what usual CMYK-presses could do in adding head-turning effects on graphic prints using extra special colour gamut.

Certainly, capable of operating at the speed of 85 ppm (pages per minute), Ricoh Pro C7200x delivers high-value applications in industry’s leading print resolution of 2400×4800 dpi and extra special colors using the dexterity of its fifth color station. “White, Gold, Silver, Clear, Neon Yellow, Neon Pink and IVR toner colour capacity of this Ricoh press has opened up tremendous creative opportunities for us,” remarks Mr Harshit, adding that it outstandingly takes on a broad range of light and heavyweight media comprising metallic, dark, magnetic, adhesive, synthetic, etc, weighing up to 360gsm, and even oversized sheets up to 13×49.6 inch are also supported.

“In addition to the Ricoh Pro C7200x, we are running another Ricoh digital production press from Monotech Systems, which is a Ricoh Pro 8300s for high-volume monochrome print production,” mentions Harshit. He continues, “Our digital capacity and offset ability with a line of 4-colour, 2-colour Mitsubishi presses and Heidelberg finishing machines is an amalgamation of two technologies which eventually helps us produce not only luxury wedding cards but also other elegant products like brochures, catalogues, calendars, retail magazines, etc.”

Backed by a team of 45 printing professionals engaging collectively in all divisions, Nirmala Cards & Stationery has thus upped their real game of luxury wedding card printing following the installation of the fully loaded Ricoh Pro C7200x from Monotech Systems, which Harshit appreciates equally for the machine and unconditional after-sales service support.

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