Sona Papers, a Delhi-based paper provider, adopted an innovative approach in a bid to attract visitors at Pamex 2024 in Mumbai. It installed trumpets with the tagline of ‘Blow your own trumpet’ at its three-sided open stall. Even the stands where its products were displayed were in the shape of trumpets.
Sona Papers, which started with commodity papers, moved its entire portfolio to fine papers in the year 2000 after seeing its growth and potential. With a diverse range of specialty papers in the portfolio, Sona Papers offers both luxury and sustainable packaging solutions.
Anup Verma, marketing head, of Sona Papers at Pamex 2024
Stating that ‘packaging’ is the talk of the town, Anup Verma, marketing head, of Sona Papers, said, “Packaging is the next game. With our FSC-certified papers, we focus on the luxury domain, where there is a huge demand for rigid boxes, carry bags and sustainable packaging. We don’t want to get into the masses.”
The company, which highlighted rigid boxes and paper carry bags in its stand, is working closely with brands such as H&M, Zara, and others.
At the exhibition, most visitors at Sona Papers’ stand came to inquire about packaging and not commercial printing, Verma said. “Although the commercial printing industry still has its presence, in this era of packaging, the maximum inquiries were for packaging. Some of our potential customers at our stand were there for packaging and not commercial printing.”
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
