Sona Papers targets luxury packaging segment

Commercial is alive but packaging is the next game – Anup Verma

Sona Papers stall in Pamex 2024

Sona Papers, a Delhi-based paper provider, adopted an innovative approach in a bid to attract visitors at Pamex 2024 in Mumbai. It installed trumpets with the tagline of ‘Blow your own trumpet’ at its three-sided open stall. Even the stands where its products were displayed were in the shape of trumpets.

Sona Papers, which started with commodity papers, moved its entire portfolio to fine papers in the year 2000 after seeing its growth and potential. With a diverse range of specialty papers in the portfolio, Sona Papers offers both luxury and sustainable packaging solutions.

Anup Verma, marketing head, of Sona Papers at Pamex 2024

Stating that ‘packaging’ is the talk of the town, Anup Verma, marketing head, of Sona Papers, said, “Packaging is the next game. With our FSC-certified papers, we focus on the luxury domain, where there is a huge demand for rigid boxes, carry bags and sustainable packaging. We don’t want to get into the masses.”

The company, which highlighted rigid boxes and paper carry bags in its stand, is working closely with brands such as H&M, Zara, and others.

At the exhibition, most visitors at Sona Papers’ stand came to inquire about packaging and not commercial printing, Verma said. “Although the commercial printing industry still has its presence, in this era of packaging, the maximum inquiries were for packaging. Some of our potential customers at our stand were there for packaging and not commercial printing.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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