Lalit Printers installs Konica Minolta’s AcurrioShine 3600

Provider of signage and commercial printing services

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Lalit
The newly installed AcurrioShine 3600 digital press at Lalit Printer's facility

Gurugram-based Lalit Printers, a commercial printer and a signage provider, recently installed a Konica Minolta AcurrioShine 3600 digital press at its facility to enhance its production capacity and print quality. The company, which started with offset printing and later on diversified into signage and flex printing, has a good penetration in Delhi-NCR and nearby areas of Uttar Pradesh and Rajasthan.

Dev Nuhani, the owner of Lalit Printers said, “I worked with newspaper distribution, which got me curious about the printing industry and I started Lalit Printers in 2002. In commercial printing, we print books, brochures, leaflets, and letterheads with a completely digital setup, which includes embellishments and UV foiling solutions from Konica Minolta.”

For signage, Lalit Printers does both indoor and outdoor branding with eco-solvent-based printing machines from Epson Roland and solvent-based printing machines from ColorJet.

According to Nuhani, Konica Minolta has been very supportive of his business. “We considered many machines. There are a lot of options and one can easily get confused. But the focus is not just on printing. UV foiling, digital embellishments and spot UV are becoming major highlights. To stay in the competition, we need to provide excellent quality in a shorter downtime. So I found Konica Minolta to be better suited for our operations, especially with their prompt after-sale services.”

Elaborating on competition, Nuhani said that every time a bulk provider reduces cost, it affects the customer’s perception in general. “When the same customer approaches a small printer for a short-run business, it’s obvious that there would be a bargaining session. And, ultimately, the small printer would have to reduce his or her profit margins as the argument boils down to other providers willing to drop the rate.”

Technology becomes a differentiator, he said, adding the market is currently in a transition with UV on the growth oath. UV is more sustainable and efficient but the costs associated are not affordable for all. “So switching from solvent-based to UV-based is another hassle. That is why many small print job owners are catering to multiple segments only to sustain in the market.”

Major customers of Lalit Printers are corporations and schools for the printing of promotional pamphlets, books, etc. Real estate provides a chunk of the signage business. “Country Delight is a key customer for us. We make pamphlets, promo banners, and design templates for them.”

Lalit Printers is looking for expansion opportunities for better design. “The current market is more interested in finishing than printing. What you see is what you get is the current culture and we hope that with more office space and better shop floors, we can grow at a better pace,” Nuhani says.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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