Aerolam showcases VisCom vertical at MediaExpo 2021

Bubbleguard for advertising, signage & POP implementation


A recent report by Research and Markets states that the size of the global point-of-purchase (POP) display market in 2021 was estimated at US$ 16.92 billion (approximately Rs 1,27,170 crore). It is expected to grow to US$ 29.19 billion (approximately Rs 2,19,392 crore) at a CAGR of 9.51% over the 5-year forecast period to 2026. 

On the other hand, the global printed signage industry was estimated to be worth US$ 40.283 billion in 2020 (approximately Rs 3,05,874 crore) and is expected to grow at a CAGR of 0.19% during the forecast period from 2021-2026, based on a recent report by Mordor Intelligence. According to our sister organization, research company IppStar ( the Indian signage industry is currently pegged above US$ 2 billion (approximately Rs 15,228 crore) and expects to achieve a CAGR of 10% in the five year period from 2022-2027. 

Eco-friendly alternatives to conventional printing

Based in Ahmedabad in Gujarat, Aerolam is widely considered a pioneer in double bubble insulation, also known as reflective insulation, in the Indian POP and signage market. The company has the technological framework to manufacture bubble guard up to 6000 gsm. 

The company says it is driven by, “A propensity for satisfying the needs and expectations of our customers by supplying on-time, high-quality products, and services, with competitive pricing and long-term consistent value.” Aerolam’s customers come from MNCs, printers, advertisement agencies, and the media industry, according to Nisha Joshi, its manager of business development. It has a pan-India presence with clients spread across the length and breadth of the country. 

Aerolam’s applications for POP & signage

Aerolam has fabrication expertise in PP bubble guard board for POP displays, FIBC, that is, PP woven jumbo bags, reflective insulation material, and XLPE insulation material composed of expanded crosslinked polyethylene foam. The firm has recently made headway into its new vertical – cast polypropylene films (CPP). This highly specialized film can be provided as a transparent, metallized, or white film. CPP films have applications in medical and food grade packaging as well.

The scientifically-engineered bubbleguard has a honeycomb structure and is made out of PP material. The circular honeycomb structure of Aerolam’s bubble guard provides peak stiffness and rigidity besides bi-directional strength. It incorporates an air-lock technology with a cushioning effect to establish high strength-to-weight ratio which enables toughness and durability.

Aerolam’s bubble guard is highly adaptable and can tolerate several cutting, perforating, sealing, forming, joining as well as lamination procedures. Its good shock absorption combined with high compression and impact strength make it a substitute for traditional practices for protecting, packaging, and paneling in signage, graphics, and advertising, apart from its use in floor protection, false ceilings, and industrial packaging applications.

Aerolam also showcased its AeroPro VisCom – Print Guard at the Media Expo in Delhi NCR in November 2021. With a sophisticated matt surface finish, the VisCom is dust-resistant and offers good printability and adhesion while being free from cracks, scratches, and wear and tear. The AeroPro VisCom line of visual communication supplies is meant for banners, indoor and outdoor signage, advertisements, graphics, and displays. 

NOTE – This article is from April 2022 issue of Indian Printer & Publisher which will be posted out to readers on 25 March 2022.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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