dna x Imaging: All about imaging and printing at drupa 2024

1 to 5 June 2024, during drupa 2024

Wolfgang Heinen, CEO of New C

Together with their partner ‘New C’, drupa is creating a new presentation format: The five-day convention ‘dna (drupa next age) x Imaging’ focuses on the great importance of imaging technologies with regard to print and communication, and brings active players in the industry together.

Why do printed images have a special relevance? What will the future role of AI for photography and print products be? Which quality and sustainability requirements must be met by manufacturers and service providers? And which innovations regarding printed images promise market growth in the future? This and other relevant questions are the subject of the convention dna x Imaging, which will be held for the first time during drupa (28 May to 7 June 2024). From 1 to 5 June 2024, international experts will offer intense inspiration sessions to provide business ideas and impulses all about images and print.

“We see many shared technologies and questions, as well as markets that overlap and mutually drive each other, within the imaging and print business. Therefore, together with ‘New C’ we developed the new format dna x Imaging, which will present new prospects to the international visitors at drupa as well as concrete business potentials,” says Sabine Geldermann, director drupa, Print Technologies Messe Düsseldorf.

Wolfgang Heinen, CEO New C GmbH & Co KG, adds: “Photography and print have always gone together: Newspapers, magazines, photo books, packaging and much more are hardly imaginable without printed images. And the relevant technologies, too, show significant parallels. Printing an image is what makes the content relevant. What potential this has for the future will be revealed by dna x imaging.” The media production company New C has decades of experience in the tech, imaging and media industry.

Theme days from image quality to sustainability

The first day of the convention is dedicated to ‘Imaging Artificial Intelligence: How AI defines the future of imaging and print’. In five short impulse lectures, so-called ‘inspiration snacks’, known speakers will not only offer interesting background knowledge, but demonstrate practical inspiration of how your business can be improved by this topic. A final get-together concludes the program each day. The focus points of the program on each day of the event are: ‘Tomorrow’s imaging print products’ (2 June), ‘What exactly is image quality – and why should I think about it?’ (3 June), ‘Sustainability as an advantage in competing’ (4 June) and ‘Innovations as driving forces in the imaging and print markets’ (5 June).

The convention dna X Imaging will take place during drupa on the stage of the forum dna (drupa next age), which brings innovative drivers of technology and established companies together with newcomers to the industry, young talents and start-ups, and so provides impulses for the industry’s direction. You can find it in the central Hall 7.0. The visit is included in the entrance fee for drupa. The conference language is English. Alongside dna X Imaging, exhibitors are encouraged to present their products and services to visitors in this attention-heavy area.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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