Drupa event started successfully on 20 April 2021

The international participation of exhibitors and visitors underlines the importance of the drupa event.

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virtual.drupa event
Virtual.drupa live web sessions- 20-23 April

On 20 April 2021, drupa opened its virtual doors. At drupa event, around 17,000 registered visitors from 155 nations have already benefited from 660 minutes of inspiring, cutting-edge topics in the conference area and 930 minutes of live web sessions and network with 212 exhibitors from 45 countries in the exhibition space and matchmaking plaza. The international print & packaging community will meet at virtual.drupa and participate in top-class keynotes, panel discussions and live web sessions until 23 April 2021. Valuable insights, industry trends, and technological innovations will provide the impetus for developing business potential.

The international participation of exhibitors and visitors underlines the importance of the drupa event. The first day of the show already recorded 222,000-page impressions worldwide; 7,500 visitors took part in the conference program alone. The success is also documented by the participation of major global players as exhibitors and virtual.drupa event partners – including Bobst, DuPont de Nemours, Electronics for imaging, Esko, Fujifilm, Heidelberger Druckmaschinen, HP, IST Metz, Koenig & Bauer, Kodak, Komori, Konica Minolta, Kurz, Kyocera, Landa, Siemens, Stora Enso, Windmöller & Hölscher, Xeikon and many more.

Sabine Geldermann, Director Print Technologies, draws a positive conclusion from the first day of the event: “We are pleased that the interaction within the community has started so positively. The impressive range of valuable knowledge transfer in the conference area and the exhibition space, as well as the exchange with business partners via matchmaking in the networking plaza, are being excellently received.”

Drupa event got started by Schünemann and Gale

The day was opened together with drupa President Claus Bolza-Schünemann and a subsequent Keynote by Wallstreet Journal Bestselling Author and Innovation Partner Michael Gale. Afterward, presentations, best cases, and talks by top speakers, partners, associations, and exhibitors provided impulses on the topics of “Artificial Intelligence” and “Circular Economy” as well as the latest innovations on the market. Until Friday, the focus will additionally be on “Connected Consumer” and “Platform Economy.” The event will be opened by the top-class keynote speakers James Sommerville, Gabrielle Walker, and Michael Gale, who bring special expertise in the areas of design thinking, sustainability, and digitalization, respectively.

In the course of the day, all other presentations in the interactive conference program also referred to important questions that move the industry, such as: What role does AI play in the print and packaging industry? How can workflows and processes be optimized thanks to digitalization? How does product design drive innovation? And what role will the circular economy play in the industry? Whether specific use cases or long-term strategies for the future – the visions of renowned industry experts inspire, provide orientation, and help to develop concrete measures. In this way, virtual.drupa promotes innovation and valuable knowledge transfer, reveals business potential, and gives participants a competitive edge.

Visitors from other time zones who were unable to follow the presentations live will have the opportunity to access the sessions 24/7 on-demand via the Video Library and then network with exhibitors for a personal exchange via matchmaking in the networking plaza. It is still possible to register for participation at drupa event https://virtual.drupa.com/en/Registration

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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