This year’s Power of Print seminar will be held at Stationers’ Hall, St. Pauls London on 7 November 2023.
Now in its 13th year, the seminar – organized by Two Sides and the BPIF, in partnership with Canon and Fedrigoni – attracts leaders from the print, paper, publishing, packaging and media industries who speak on a diverse range of global experts, exploring the challenges, innovations and opportunities for print and paper in today’s multi-media world. The day’s event will be followed by a drinks reception.
The Power of Print virtual seminar will bring together 10 leading experts from across the spectrum of print, publishing and paper-based packaging to share their take on what the future holds.
These speakers will look at important subjects including artificial intelligence, carbon net zero, IKEA’s sustainable packaging strategy, advertising effectiveness, and what lies ahead for the industry in 2024.
In his presentation, Mathew Faulkner, Mathew Faulkner, EMEA Marketing & Innovation Director, Canon Europe, will draw on his extensive experience in packaging design and print to explore the ‘emotional wheel’, touching on the range of positive emotions that brands and their print service providers can proactively cultivate with customers through a more personalized approach.
Faulkner will explain the role that individualized or customized print can play within the continuous customer journey – from programmatic print, to curated physical spaces, to memorable unboxing moments and lifecycle communications. And tapping into recent Canon Europe research among marketers, he will highlight the potential for a richer dialogue between marketing teams and print service providers, moving the conversation on from the tactical and the functional. He will share his confidence in the power of personalized print to elevate overall customer experiences and make them unforgettable, with a measurable impact on brand awareness, loyalty, recommendation and repeat purchase – ultimately driving improved business performance.
Maja Kjellberg, Packaging Development Leader at Inter IKEA Group, will speak about how packaging has a strong connection to both IKEAs identity and success.
Jonathan Tame is Managing Director for the global Two Sides campaign, which promotes the sustainability and attractiveness of print, paper and paper packaging, will give a brief update on its recent success stories.
