Power of Print seminar – 7 November 2023

Experts from print, publishing and paper packaging

Power of Print
This year’s Power of Print seminar will be held at Stationers’ Hall, St. Pauls London on 7 November 2023.

This year’s Power of Print seminar will be held at Stationers’ Hall, St. Pauls London on 7 November 2023.

Now in its 13th year, the seminar – organized by Two Sides and the BPIF, in partnership with Canon and Fedrigoni – attracts leaders from the print, paper, publishing, packaging and media industries who speak on a diverse range of global experts, exploring the challenges, innovations and opportunities for print and paper in today’s multi-media world. The day’s event will be followed by a drinks reception.

The Power of Print virtual seminar will bring together 10 leading experts from across the spectrum of print, publishing and paper-based packaging to share their take on what the future holds.

These speakers will look at important subjects including artificial intelligence, carbon net zero, IKEA’s sustainable packaging strategy, advertising effectiveness, and what lies ahead for the industry in 2024.

In his presentation, Mathew Faulkner, Mathew Faulkner, EMEA Marketing & Innovation Director, Canon Europe, will draw on his extensive experience in packaging design and print to explore the ‘emotional wheel’, touching on the range of positive emotions that brands and their print service providers can proactively cultivate with customers through a more personalized approach.

Faulkner will explain the role that individualized or customized print can play within the continuous customer journey – from programmatic print, to curated physical spaces, to memorable unboxing moments and lifecycle communications. And tapping into recent Canon Europe research among marketers, he will highlight the potential for a richer dialogue between marketing teams and print service providers, moving the conversation on from the tactical and the functional. He will share his confidence in the power of personalized print to elevate overall customer experiences and make them unforgettable, with a measurable impact on brand awareness, loyalty, recommendation and repeat purchase – ultimately driving improved business performance.

Maja Kjellberg, Packaging Development Leader at Inter IKEA Group, will speak about how packaging has a strong connection to both IKEAs identity and success.

Jonathan Tame is Managing Director for the global Two Sides campaign, which promotes the sustainability and attractiveness of print, paper and paper packaging, will give a brief update on its recent success stories.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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