Power of Print seminar – 7 November 2023

Experts from print, publishing and paper packaging

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Power of Print
This year’s Power of Print seminar will be held at Stationers’ Hall, St. Pauls London on 7 November 2023.

This year’s Power of Print seminar will be held at Stationers’ Hall, St. Pauls London on 7 November 2023.

Now in its 13th year, the seminar – organized by Two Sides and the BPIF, in partnership with Canon and Fedrigoni – attracts leaders from the print, paper, publishing, packaging and media industries who speak on a diverse range of global experts, exploring the challenges, innovations and opportunities for print and paper in today’s multi-media world. The day’s event will be followed by a drinks reception.

The Power of Print virtual seminar will bring together 10 leading experts from across the spectrum of print, publishing and paper-based packaging to share their take on what the future holds.

These speakers will look at important subjects including artificial intelligence, carbon net zero, IKEA’s sustainable packaging strategy, advertising effectiveness, and what lies ahead for the industry in 2024.

In his presentation, Mathew Faulkner, Mathew Faulkner, EMEA Marketing & Innovation Director, Canon Europe, will draw on his extensive experience in packaging design and print to explore the ‘emotional wheel’, touching on the range of positive emotions that brands and their print service providers can proactively cultivate with customers through a more personalized approach.

Faulkner will explain the role that individualized or customized print can play within the continuous customer journey – from programmatic print, to curated physical spaces, to memorable unboxing moments and lifecycle communications. And tapping into recent Canon Europe research among marketers, he will highlight the potential for a richer dialogue between marketing teams and print service providers, moving the conversation on from the tactical and the functional. He will share his confidence in the power of personalized print to elevate overall customer experiences and make them unforgettable, with a measurable impact on brand awareness, loyalty, recommendation and repeat purchase – ultimately driving improved business performance.

Maja Kjellberg, Packaging Development Leader at Inter IKEA Group, will speak about how packaging has a strong connection to both IKEAs identity and success.

Jonathan Tame is Managing Director for the global Two Sides campaign, which promotes the sustainability and attractiveness of print, paper and paper packaging, will give a brief update on its recent success stories.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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