A very Hong Kong brand

Prudence Mak’s Chocolate Rain

Prudence Mak’s Chocolate Rain is now a global Hong Kong brand. Photo IPP

Prudence Mak is a calm but high energy person. A designer, restauranteur and entrepreneur she points out that she is a home-grown Hong Kong brand. Calling herself the founder and creative director of Chocolate Rain, her paper products and ideas have been exhibited in Hong Kong, London, New York, Shanghai and in Japan. In business now for more than 16 years, Mak is a one woman band who started with handmade paper products. From an ordinary background in the city, she was a scholarship student who eventually did her Masters at the St. Matins School of Art in London.

She is unabashed and indeed flaunts her very ordinary background and her extraordinary childhood where she was given recycled toys collected by her grandfather as well as other objects that could be turned into toys. Her work now goes beyond paper toys and mobiles although half are still hand-made out of recycled materials. She has done some animation work in Chinese for the British Museum and has lately been licensing her design and characters to crossover brands by making apps and games for the likes of Samsung.

Prudence Mak works extensively with the city’s Wide Ocean printing as she continues to design, print and fabricate because she says the printer is “first of all high quality and fast.” Mak’s work is very much motivated by her own childhood in Hong Kong. “A childhood can be an inspiration. Even when you grow up you can be as happy as a child. Creative and happy, a child treasures simple things,” she says. “Simple hand made toys, objects, sights and events bring joy to a child and not luxury.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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