Media Expo 2023 – 14-16 September, Greater Noida

Indoor, OOH advertising, branding and signage

A file photo of Media Expo 2022. The 2023 edition will be held in Greater Noida from 14-16 September

With over two decades of the go-to platform for the indoor & outdoor advertising and signage industry’s convergence, Media Expo New Delhi is all set for its 51st edition – providing a great showcase platform for the most current trends in the sector.

Backed by a successful legacy of over two decades, Media Expo 2023 will demonstrate solutions for supporting thoughtful creative concepts. Scheduled to be held from 14 – 16 September 2023 at India Expo Mart, Greater Noida, the 10,000 square meter show floor will see 150+ exhibitors showcasing 200+ brands 500+ products that are gaining importance in the industry.

The world of advertising and branding have become value driven communication tools than they were perceived to be before. Customers connect with advertisements that are a thoughtful mix of art and story. To enhance its value, the format of presentation multiplies the impact of the communication. Progressing towards making the advertisements and branding more engaging, emotional, experiential and relatable technologies Digital OOH, 3D, Artificial Intelligence (AI) and Virtual Reality (VR) have started gaining more prominence in this interesting industry.

The upcoming 51st edition of Media Expo 2023 will bring together 150+ exhibitors from the domain of printing, consumables and media, fabrication technology, signage and sign systems, retail and OOH and more – showcasing a variety of advertising and branding solutions. The event is a potent platform for interacting with prospective customers and vendors from the indoor and outdoor advertising and branding domain.

Exhibitors at this year’s show include companies such as ColorJet India, HP, Chanlong Manufacturing & Trading, Rextone Industries, A.T. Inks, ITMS India, Britomatics, Mimaki India, Epson, Arrow Digital, Lisco Systems, Orafol India and more making the show floor a mix of Indian and international companies.

Expressing his trust in the show and sharing an association with the show, Prakash Dass, president, Delhi Printers’ Association (DPA), shared: “We are happy to know that renowned manufacturers will be showcasing a variety of state-of-the-art printing and allied machinery. This will be an ideal opportunity to update oneself with the latest and upcoming trends in the industry. Live demos, face-to-face discussions and negotiations will help the buyers tremendously gain knowledge as well as strike good deals. Delhi Printers’ Association wishes the Messe Frankfurt India team a grand success in their endeavor for organizing their 51st edition of Media Expo 2023.”

Congratulating Media Expo for its upcoming edition, Praveen Aggarwal, president, Offset Printers’ Association (OPA), said: “Exhibitions are unique knowledge sources and I am sure such B2B events are always helpful for networking and understanding the latest industry trends. Media Expo is always helpful to link the industry and media together and provide a common business platform to showcase new technologies, products and services, especially to the Indian media. The show is a unified business platform and one of the largest shows. Being the supporting association for the show, on behalf of OPA I would like to invite you to visit and assure you will be happy to visit this knowledgeable exhibition.

Sharing similar sentiments, Kamal Mohan Chopra, president, World Print & Communication Forum (WPCF), expressed: “Your brand is the single and most important investment you can make in your business. On the other hand, physical and digital signage is still an effective marketing tool when used appropriately. It is a matter of greatest satisfaction that Media Expo is concentrated towards the print, OOH, branding, advertising and signage industry. It is the exhibition of knowledge – an attempt to provide the latest trends in media and how to reach the heart of the customer. The changing needs of the user industry are identified, which motivates the vendor organizations to develop machines, materials and equipment to meet the requirements of the user industry. I do believe that the show Media Expo will usher in new ideas and technologies for the Print, OOH, branding, advertising and signage industry.

Raj Manek, executive director and Board Member, Messe Frankfurt Asia Holdings Ltd, said: “Over the years Media Expo has evolved as a valuable industry platform when it comes to showcasing the creative and innovative side of the advertising, branding, signages and much more. The products and technologies in the world of indoor and outdoor are evolving rapidly given the digital and technological advancements. Professionals are thinking outside the box to create brilliant, strategic advertising and branding tools that resonate with their brand language and personality while connecting with their end users and that is where a platform like Media Expo enters the picture with numerous options to explore from. I am sure that the upcoming edition will be an interesting and creative showcase of a variety of media mixes.”

According to a Market Research report, IMARC Group expects the global advertising market to reach US$ 834.9 Billion by 2028 exhibiting a growth rate (CAGR) of 5.35% during 2023-2028. The market is seeing an upward swing in terms of growth and with artificial intelligence and machine learning being the latest trending technologies. Some of the top product categories on display at Media Expo will include: printing technology and graphics, digital signage, lettering and modular signages, retail displays, fabrication technology, finishing equipment, films, inks, media and other allied products.

The show is a must attend event for professionals like advertisers, brand marketers, graphic designers, interior design consultants, visual merchandisers, creative directors, store owners, dealers, commercial printers, and many more. Media Expo will offer the trade customers an opportunity to explore and experience the advanced solutions from the industry, develop new business opportunities and generate enquiries across the three-days of the event.

The show is packed with panel discussions making it a knowledge-rich platform. Arranged in a series of sessions, the panel discussion will focus on the below themes:

14th September 2023: Inking the Future: Discussing the right ink ingredients for the business offerings, expectations from brands and future trends in inks.

15th September 2023: Sustainable Advertising: Exploring textile-based media in Advertising will unravel the possibilities and potential of environmentally friendly textile-based solutions for brands.

Associations supporting the show include: All India Printable Fabric Manufacturer Association, Delhi Acrylic Plastics Dealers Association (DAPDA), Delhi Printers’ Association, Lucknow Printers’ Association, Offset Printers’ Association (OPA), Jalandhar Printers Association (JPA) and The Rajasthan Offset Printers Association. The presence of these associations are adding immense value to expand the business network for the exhibitors at the show.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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