Media Expo 2023 – 14-16 September, Greater Noida

Indoor, OOH advertising, branding and signage

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Media
A file photo of Media Expo 2022. The 2023 edition will be held in Greater Noida from 14-16 September

With over two decades of the go-to platform for the indoor & outdoor advertising and signage industry’s convergence, Media Expo New Delhi is all set for its 51st edition – providing a great showcase platform for the most current trends in the sector.

Backed by a successful legacy of over two decades, Media Expo 2023 will demonstrate solutions for supporting thoughtful creative concepts. Scheduled to be held from 14 – 16 September 2023 at India Expo Mart, Greater Noida, the 10,000 square meter show floor will see 150+ exhibitors showcasing 200+ brands 500+ products that are gaining importance in the industry.

The world of advertising and branding have become value driven communication tools than they were perceived to be before. Customers connect with advertisements that are a thoughtful mix of art and story. To enhance its value, the format of presentation multiplies the impact of the communication. Progressing towards making the advertisements and branding more engaging, emotional, experiential and relatable technologies Digital OOH, 3D, Artificial Intelligence (AI) and Virtual Reality (VR) have started gaining more prominence in this interesting industry.

The upcoming 51st edition of Media Expo 2023 will bring together 150+ exhibitors from the domain of printing, consumables and media, fabrication technology, signage and sign systems, retail and OOH and more – showcasing a variety of advertising and branding solutions. The event is a potent platform for interacting with prospective customers and vendors from the indoor and outdoor advertising and branding domain.

Exhibitors at this year’s show include companies such as ColorJet India, HP, Chanlong Manufacturing & Trading, Rextone Industries, A.T. Inks, ITMS India, Britomatics, Mimaki India, Epson, Arrow Digital, Lisco Systems, Orafol India and more making the show floor a mix of Indian and international companies.

Expressing his trust in the show and sharing an association with the show, Prakash Dass, president, Delhi Printers’ Association (DPA), shared: “We are happy to know that renowned manufacturers will be showcasing a variety of state-of-the-art printing and allied machinery. This will be an ideal opportunity to update oneself with the latest and upcoming trends in the industry. Live demos, face-to-face discussions and negotiations will help the buyers tremendously gain knowledge as well as strike good deals. Delhi Printers’ Association wishes the Messe Frankfurt India team a grand success in their endeavor for organizing their 51st edition of Media Expo 2023.”

Congratulating Media Expo for its upcoming edition, Praveen Aggarwal, president, Offset Printers’ Association (OPA), said: “Exhibitions are unique knowledge sources and I am sure such B2B events are always helpful for networking and understanding the latest industry trends. Media Expo is always helpful to link the industry and media together and provide a common business platform to showcase new technologies, products and services, especially to the Indian media. The show is a unified business platform and one of the largest shows. Being the supporting association for the show, on behalf of OPA I would like to invite you to visit and assure you will be happy to visit this knowledgeable exhibition.

Sharing similar sentiments, Kamal Mohan Chopra, president, World Print & Communication Forum (WPCF), expressed: “Your brand is the single and most important investment you can make in your business. On the other hand, physical and digital signage is still an effective marketing tool when used appropriately. It is a matter of greatest satisfaction that Media Expo is concentrated towards the print, OOH, branding, advertising and signage industry. It is the exhibition of knowledge – an attempt to provide the latest trends in media and how to reach the heart of the customer. The changing needs of the user industry are identified, which motivates the vendor organizations to develop machines, materials and equipment to meet the requirements of the user industry. I do believe that the show Media Expo will usher in new ideas and technologies for the Print, OOH, branding, advertising and signage industry.

Raj Manek, executive director and Board Member, Messe Frankfurt Asia Holdings Ltd, said: “Over the years Media Expo has evolved as a valuable industry platform when it comes to showcasing the creative and innovative side of the advertising, branding, signages and much more. The products and technologies in the world of indoor and outdoor are evolving rapidly given the digital and technological advancements. Professionals are thinking outside the box to create brilliant, strategic advertising and branding tools that resonate with their brand language and personality while connecting with their end users and that is where a platform like Media Expo enters the picture with numerous options to explore from. I am sure that the upcoming edition will be an interesting and creative showcase of a variety of media mixes.”

According to a Market Research report, IMARC Group expects the global advertising market to reach US$ 834.9 Billion by 2028 exhibiting a growth rate (CAGR) of 5.35% during 2023-2028. The market is seeing an upward swing in terms of growth and with artificial intelligence and machine learning being the latest trending technologies. Some of the top product categories on display at Media Expo will include: printing technology and graphics, digital signage, lettering and modular signages, retail displays, fabrication technology, finishing equipment, films, inks, media and other allied products.

The show is a must attend event for professionals like advertisers, brand marketers, graphic designers, interior design consultants, visual merchandisers, creative directors, store owners, dealers, commercial printers, and many more. Media Expo will offer the trade customers an opportunity to explore and experience the advanced solutions from the industry, develop new business opportunities and generate enquiries across the three-days of the event.

The show is packed with panel discussions making it a knowledge-rich platform. Arranged in a series of sessions, the panel discussion will focus on the below themes:

14th September 2023: Inking the Future: Discussing the right ink ingredients for the business offerings, expectations from brands and future trends in inks.

15th September 2023: Sustainable Advertising: Exploring textile-based media in Advertising will unravel the possibilities and potential of environmentally friendly textile-based solutions for brands.

Associations supporting the show include: All India Printable Fabric Manufacturer Association, Delhi Acrylic Plastics Dealers Association (DAPDA), Delhi Printers’ Association, Lucknow Printers’ Association, Offset Printers’ Association (OPA), Jalandhar Printers Association (JPA) and The Rajasthan Offset Printers Association. The presence of these associations are adding immense value to expand the business network for the exhibitors at the show.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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