Media Expo 2023 kickstarts 51st edition at Greater Noida

150+ exhibitors with 25 new entrants

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Media Expo
The show was inaugurated by panel of key dignitaries from the industry including Pramod Bhandula, executive chairman, JCDecaux Advertising India, Pawan Bansal; chairman, Indian Outdoor Advertising Association and COO, Jagran Prakashan; Prakash Dass, president, Delhi Printers’ Association; Vinod Kumar Gupta, managing director, Hannu Marketing; Siddharth Anand Jha, general manager – Marcom, Havells India; Jonas Kolsch, executive vice president, Graphic Innovations, Orafol; and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India.

Filled with upgraded products, new launches and live demonstrations from the domain of indoor and outdoor advertising, branding and signage, Media Expo will be open for visitors till 16th September 2023. Bringing together 150+ exhibitors with 25 new entrants, the event will showcase advancements in the indoor and outdoor media industry.

With a legacy of 20 years, Media Expo opened the doors to the audience today with an extensive showcase of advanced products, solutions and services in indoor and outdoor advertising and branding solutions. With innovations from brands like ColorJet India, HP, Chanlong Manufacturing & Trading, Rextone Industries, AT Inks, ITMS India, Britomatics, Mimaki India, Epson, Arrow Digital, Lisco Systems, Orafol India and more, the trade fair is ready to offer the industry and associated professional update on the new trends in the media, advertising, branding and signage.

The show was inaugurated by panel of key dignitaries from the industry including Pramod Bhandula, executive chairman, JCDecaux Advertising India, Pawan Bansal; chairman, Indian Outdoor Advertising Association and COO, Jagran Prakashan; Prakash Dass, president, Delhi Printers’ Association; Vinod Kumar Gupta, managing director, Hannu Marketing; Siddharth Anand Jha, general manager – Marcom, Havells India; Jonas Kolsch, executive vice president, Graphic Innovations, Orafol; and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India.

Expressing his delight on the inauguration of 51 st edition of the show, Pawan Bansal, chairman, Indian Outdoor Advertising Association and COO, Jagran Prakashan Ltd, shared, “This is my first visit to Media Expo and I thank Messe Frankfurt Trade Fairs India for inviting me to the show. I am amazed to see the kind of work which is happening in the printing industry. For us from out-of-home (OOH) perspective, I think a

lot of value can be added and we need to interact closely with this community. It is a huge platform for the media owners and clients to come and actually see what kind of work is going on in the printing industry. I wish Messe Frankfurt Trade Fairs India all the best and look forward to associating with them on their initiatives ahead.”

Gratified by the powerful product showcase of Media Expo, Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings stated, “Media Expo is a breeding ground for innovations and learning about a variety of possibilities for branding, advertisements and signages. This segment is very dynamic and creatively competitive and I am glad to share that the show floor is lined-up with advanced

products in terms of large format printing, scanning and variety of other machines as well as a range of allied products that go in indoor and outdoor advertising, branding and signage. 

“Companies are not only looking for a cost-effective and productive solutions but also are in search of trusted vendors for their continued business, and that is what visitors will succeed in finding at the show. Over the 20 years, Media Expo has grown remarkably garnering the trust of its participants including the exhibitors, visitors and supporting partners and shall continue to do so.”

Day 1 resulted in engaging the visitors in exploring a display of the media products at the show, witness new launches from the exhibitors, experience live demonstrations and garner insights on ‘Inking The Future’. In terms of new product launch, Apsom Infotex – distributors for global brands in the large format digital inkjet print market, launched New DGEXPRESS Printer brand emphasizing productivity at an economical price. They launched two innovations models called as the Roland DG EXPRESS -642 and Roland True VIS AP 640, brands that emphasize on superior productivity at an economical price.

Day 2 will bring to focus panel discussion on ‘Sustainable Advertising’ – Exploring textile-based media in advertising will unravel the possibilities and potential of environmentally friendly textile-based solutions for brands.

The supporting associations for the show that include All India Printable Fabric Manufacturer Association, Delhi Acrylic Plastics Dealers Association (DAPDA), Delhi Printers’ Association, Lucknow Printers’ Association, Offset Printers’ Association (OPA), Jalandhar Printers Association (JPA) and The Rajasthan Offset Printers Association are adding immense value to expand the business network.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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