Media Expo 2023 kickstarts 51st edition at Greater Noida

150+ exhibitors with 25 new entrants

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Media Expo
The show was inaugurated by panel of key dignitaries from the industry including Pramod Bhandula, executive chairman, JCDecaux Advertising India, Pawan Bansal; chairman, Indian Outdoor Advertising Association and COO, Jagran Prakashan; Prakash Dass, president, Delhi Printers’ Association; Vinod Kumar Gupta, managing director, Hannu Marketing; Siddharth Anand Jha, general manager – Marcom, Havells India; Jonas Kolsch, executive vice president, Graphic Innovations, Orafol; and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India.

Filled with upgraded products, new launches and live demonstrations from the domain of indoor and outdoor advertising, branding and signage, Media Expo will be open for visitors till 16th September 2023. Bringing together 150+ exhibitors with 25 new entrants, the event will showcase advancements in the indoor and outdoor media industry.

With a legacy of 20 years, Media Expo opened the doors to the audience today with an extensive showcase of advanced products, solutions and services in indoor and outdoor advertising and branding solutions. With innovations from brands like ColorJet India, HP, Chanlong Manufacturing & Trading, Rextone Industries, AT Inks, ITMS India, Britomatics, Mimaki India, Epson, Arrow Digital, Lisco Systems, Orafol India and more, the trade fair is ready to offer the industry and associated professional update on the new trends in the media, advertising, branding and signage.

The show was inaugurated by panel of key dignitaries from the industry including Pramod Bhandula, executive chairman, JCDecaux Advertising India, Pawan Bansal; chairman, Indian Outdoor Advertising Association and COO, Jagran Prakashan; Prakash Dass, president, Delhi Printers’ Association; Vinod Kumar Gupta, managing director, Hannu Marketing; Siddharth Anand Jha, general manager – Marcom, Havells India; Jonas Kolsch, executive vice president, Graphic Innovations, Orafol; and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India.

Expressing his delight on the inauguration of 51 st edition of the show, Pawan Bansal, chairman, Indian Outdoor Advertising Association and COO, Jagran Prakashan Ltd, shared, “This is my first visit to Media Expo and I thank Messe Frankfurt Trade Fairs India for inviting me to the show. I am amazed to see the kind of work which is happening in the printing industry. For us from out-of-home (OOH) perspective, I think a

lot of value can be added and we need to interact closely with this community. It is a huge platform for the media owners and clients to come and actually see what kind of work is going on in the printing industry. I wish Messe Frankfurt Trade Fairs India all the best and look forward to associating with them on their initiatives ahead.”

Gratified by the powerful product showcase of Media Expo, Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings stated, “Media Expo is a breeding ground for innovations and learning about a variety of possibilities for branding, advertisements and signages. This segment is very dynamic and creatively competitive and I am glad to share that the show floor is lined-up with advanced

products in terms of large format printing, scanning and variety of other machines as well as a range of allied products that go in indoor and outdoor advertising, branding and signage. 

“Companies are not only looking for a cost-effective and productive solutions but also are in search of trusted vendors for their continued business, and that is what visitors will succeed in finding at the show. Over the 20 years, Media Expo has grown remarkably garnering the trust of its participants including the exhibitors, visitors and supporting partners and shall continue to do so.”

Day 1 resulted in engaging the visitors in exploring a display of the media products at the show, witness new launches from the exhibitors, experience live demonstrations and garner insights on ‘Inking The Future’. In terms of new product launch, Apsom Infotex – distributors for global brands in the large format digital inkjet print market, launched New DGEXPRESS Printer brand emphasizing productivity at an economical price. They launched two innovations models called as the Roland DG EXPRESS -642 and Roland True VIS AP 640, brands that emphasize on superior productivity at an economical price.

Day 2 will bring to focus panel discussion on ‘Sustainable Advertising’ – Exploring textile-based media in advertising will unravel the possibilities and potential of environmentally friendly textile-based solutions for brands.

The supporting associations for the show that include All India Printable Fabric Manufacturer Association, Delhi Acrylic Plastics Dealers Association (DAPDA), Delhi Printers’ Association, Lucknow Printers’ Association, Offset Printers’ Association (OPA), Jalandhar Printers Association (JPA) and The Rajasthan Offset Printers Association are adding immense value to expand the business network.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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