Media Expo Mumbai 2018 sold out exceeding previous exhibitor record

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Media Expo
Photo Messe Frankfurt

A series of successful editions in the past clearly reflects on the 42nd edition of Media Expo 2018 as the key business event has turned out to be fully booked a month before the show. While the exhibitor line-up continues to feature prominent names from the industry, such as Canon, Hewlett Packard, Fujifilm, Colorjet, Apsom Infotex, Mimaki, Negi, Wonder Signs, TimexBond, TechNova Imaging, Apsom Technologies, Aestrik Techno among others, this year, the event has attracted many new players like Nilkamal Ltd, Arvind Ltd, Alstrong Enerprises, Aludecor Lamination, EverGlow, Wonder Signs, R M Graphics and LIPI Marketing on the show floor presenting their unique and revolutionary solutions.

Overall, the three-day exhibition is all set to put up a bright show with 131 exhibitors showcasing the latest in indoor and outdoor advertising and brand solutions at hall 6, Bombay Convention and Exhibition Centre, Goregaon from 22–24 February.

Exhibitors presenting various solutions will cover product categories like printers, pops and danglers, point of sale display, danglers, window display, promotional signage, in-store signage, fabricating/finishing and decorating machines, equipment, architectural hardware, sign substrates/equipment, digital printers, digital imaging/printing equipment, digital signage, signage-led and neon, printing inks and 3D printers.

ME 2Photo Messe Frankfurt

With advertising and marketing techniques constantly evolving in order to create a better experience for their customers, it is important to stay updated with the latest as well as future trends in the industry. Visiting the fair will be beneficial for brand marketers, designers and consultants, ad agencies, media agencies, and retailers as they will be exposed to cost effective alternatives of products and technologies displayed.

Raj Manek, executive director and board member, Messe Frankfurt Asia Holding Ltd said,  “It is great to see the Indian advertising industry growing at such a fast pace. The overwhelming response of companies exhibiting at Media Expo 2018 Mumbai edition implies that this platform has turned out to be a one stop platform to make long term business relationships and gain the best of knowledge about trends and technology.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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