A series of successful editions in the past clearly reflects on the 42nd edition of Media Expo 2018 as the key business event has turned out to be fully booked a month before the show. While the exhibitor line-up continues to feature prominent names from the industry, such as Canon, Hewlett Packard, Fujifilm, Colorjet, Apsom Infotex, Mimaki, Negi, Wonder Signs, TimexBond, TechNova Imaging, Apsom Technologies, Aestrik Techno among others, this year, the event has attracted many new players like Nilkamal Ltd, Arvind Ltd, Alstrong Enerprises, Aludecor Lamination, EverGlow, Wonder Signs, R M Graphics and LIPI Marketing on the show floor presenting their unique and revolutionary solutions.
Overall, the three-day exhibition is all set to put up a bright show with 131 exhibitors showcasing the latest in indoor and outdoor advertising and brand solutions at hall 6, Bombay Convention and Exhibition Centre, Goregaon from 22–24 February.
Exhibitors presenting various solutions will cover product categories like printers, pops and danglers, point of sale display, danglers, window display, promotional signage, in-store signage, fabricating/finishing and decorating machines, equipment, architectural hardware, sign substrates/equipment, digital printers, digital imaging/printing equipment, digital signage, signage-led and neon, printing inks and 3D printers.
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With advertising and marketing techniques constantly evolving in order to create a better experience for their customers, it is important to stay updated with the latest as well as future trends in the industry. Visiting the fair will be beneficial for brand marketers, designers and consultants, ad agencies, media agencies, and retailers as they will be exposed to cost effective alternatives of products and technologies displayed.
Raj Manek, executive director and board member, Messe Frankfurt Asia Holding Ltd said, “It is great to see the Indian advertising industry growing at such a fast pace. The overwhelming response of companies exhibiting at Media Expo 2018 Mumbai edition implies that this platform has turned out to be a one stop platform to make long term business relationships and gain the best of knowledge about trends and technology.”
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
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