Inspackt: Eyeing short-run business with digital packaging

Preferring digital press over offset

Director of the company, Yogesh Mehra. Photo IPP

Inspackt Packaging is a short-run paper & board packaging solutions provider making monocartons and corrugated cartons for electronics, healthcare, chemicals, logistics, and food and beverage companies. Established in 2019, the company entered this segment as it realized there aren’t many players that work on small orders — delivering around 200 monocarton boxes in a day or two – and saw a good business opportunity.

Talking about his business philosophy, the director of the company, Yogesh Mehra, says 100 small orders with four bulk orders can keep the company steady and consistent. “Bulk ordering of corrugated or monocartons is normal in the industry due to cost and make-ready time. I noticed that no one provides for small orders of 100-200 boxes. So we set course toward this opportunity in the form of short-run packaging, wherein if a trader requires a hundred metalized cartons, we can provide them. Short-run business increases customer engagement. A regular customer with small orders will definitely deal with us even for bulk orders. My philosophy is dividing my verticals within the industries we provide. So even if a particular industry faces challenges or losses, we won’t have to bear the repercussions.”

Inspackt manufactures corrugated cartons, PP cartons and bins, folding monocartons, rigid boxes, sweet boxes, label boxes, and paper toy furniture. The company launched office stationery products such as calendars and pen stands made out of cardboard with in-house manufacturing and boxing at GiftExpo 2022.

In July 2022, Inspackt installed a Ricoh Pro C7200x digital press with a capacity of 85 prints per minute, at its plant in Greater Noida and since then has been more productive and cost-effective in comparison to offset.

Asked why they opted for digital instead of an offset printer, Mehra said, “Offset printing is best for bulk printing but that is what we are refraining from. Offset printing requires a lot of capital investment. If the orders are not in bulk, the process becomes expensive. With a digital press, I don’t have to think as much about spending. The margins are better for me and the pricing works better for the customer too. We are also able to match the metallic and pantone finish requirement with Ricoh’s digital printing.”

Inspackt manufactures corrugated cartons, PP cartons and bins, folding monocartons, rigid boxes, sweet boxes, label boxes, and paper toy furniture.

Return on investment (RoI) is one of the most critical aspects of any business and when one talks about investing in heavy machinery, the end result must be borne in mind. Inspackt initially planned to purchase a 6-color offset printer, but a meeting with Ricoh gave Mehra other ideas. “We’ve made the digital press somewhat into an offset machine with no wastage or plate setting. I had thought of installing a 6-color Komori offset press. Incidentally, I received an inquiry from Ricoh via LinkedIn about their digital press and they came to see me. The presentation I was shown was well-received and a demonstration was scheduled. The demonstration intrigued me and the machine was installed within five days. In a nutshell, I saved a lot of capital by investing in digital, which came with a greater margin and incredible efficiency.”

Apart from a digital press, Inspackt owns a range of solutions, including a JWEI CB03II 2516RM digital cutting table along with machines for die-cutting, folder gluing, and screen printing. The company is growing twice in turnover annually and is keen on exploring growth opportunities. Mehra says if they can have an investor on board, they can make better use of their potential.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

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