Media Expo Mumbai 2019: Kicked-off with record breaking exhibitor numbers

Highlights of day one

Media Expo Mumbai 2019: Day one

Media Expo Mumbai 2019 opens with 22% growth in the overall exhibition space and 11% growth in the total number of exhibitors this year. Adding to the progressive highlights of the show, this edition witnessed a list of fresh entrants with 20% increase in the new exhibiting companies. With a wider range of products, live product demonstrations, and the launch of a seminar alongside the show, the trade fair is expected to serve as a complete package for the indoor and outdoor advertising professionals.

The show was inaugurated by Tejasa Purandare CEO, Cosign India; Shailesh Mehta, managing director, Mehta Cad Cam; Tiger, managing director, Chanlong Manufacturing; Santosh Nair, country category manager – Sign and Display, HP; Deborshi Paul, business head, Apsom Infotex; Taner Can Guven, international sales manager, Optium Digital planet/SMK Digital; Caroline Bonnatoux, marketing manager, Encres Dubuit; Winston Pereira, general manager, Messe Frankfurt Trade Fairs India; and Michael Dehn, general manager – sales and marketing, Messe Frankfurt India.

Media Expo Mumbai has hosted many top names from the industry like Colorjet India, Epson, Infotex Solutions, HP India sales, Timex Bond Industries, Mehta Cad Cam Systems , Rex Tone Industries and AT Inks and Mimaki India. In addition to this, many new entrants including Chanlong Manufacturing & Trading, Insight Print Communications, Trinity Ink, Daoming Reflective Material India have became a part of the show. Overall, the show affirms a 22% surge in the total number of new exhibitors providing a wider range of solutions and technological advancements for the visitors.

With an increase in the number of exhibitors, the show aisles were filled with live product demonstrations and technological displays. At the event, HP India launched its first water-based flatbed printer platform, Latex R series. Morya Enterprises launched its MFLEX tracker, which is a web based application for large format printers that is end-to-end encrypted, and can track and estimate wastage as well featured with customer alert manager for false printing. Aiddition Technologies showcased its Aidio All-In-One android touchscreen displays pre-installed applications for visitor management, queue-management and interactive digital signage.

Arrow Digital unveiled its newly launched Massivit 3D, EFI H1625 LED for entry level production printer and Kornit Storm II that are industrial digital direct to garment printers which can be used for advertising. Colorjet Group showcased its 6-Color Wide Format 3.2 Mtr Eco Solvent technology, which promote green printing on fabrics. Majix Tech displayed its 3D Hologram Fans that can be used to increase customer interaction and recall.

Range of fire retardant ACPs that are designed with self-extinguishing mineral filled core and pure aluminium core, and helps in reducing the intensity and spread of fire was showcased by EuroBond. Hyderabad Inflatables displayed its inflatable advertisements, which are suitable for all types of commercial and signalling.

Other highlights of the show were PAL-2513UV flatbed printer by Pal Associates, 100% cotton biodegradable and eco-friendly advertisement banners by Shivatex,

DCC Dye sublimation printers by Rutland-DCC Ink Manufacturing and Mirage DTG from Azonprinter by Skyscreen India.

Alongside the show, Media Expo also announced its first knowledge oriented seminar. The two day seminar ‘Signage, Outdoor Advertising – Technology and Innovation’ (SOTI) will focus on strong topics like impacts of advertising on road safety, emerging trends and digital future of India. The conference will host media and advertising experts and professionals, who will talk about the future of Indian advertising market and ways to enhance customer satisfaction.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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