Media Expo Mumbai 2019: Kicked-off with record breaking exhibitor numbers

Highlights of day one

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Media Expo Mumbai 2019: Day one

Media Expo Mumbai 2019 opens with 22% growth in the overall exhibition space and 11% growth in the total number of exhibitors this year. Adding to the progressive highlights of the show, this edition witnessed a list of fresh entrants with 20% increase in the new exhibiting companies. With a wider range of products, live product demonstrations, and the launch of a seminar alongside the show, the trade fair is expected to serve as a complete package for the indoor and outdoor advertising professionals.

The show was inaugurated by Tejasa Purandare CEO, Cosign India; Shailesh Mehta, managing director, Mehta Cad Cam; Tiger, managing director, Chanlong Manufacturing; Santosh Nair, country category manager – Sign and Display, HP; Deborshi Paul, business head, Apsom Infotex; Taner Can Guven, international sales manager, Optium Digital planet/SMK Digital; Caroline Bonnatoux, marketing manager, Encres Dubuit; Winston Pereira, general manager, Messe Frankfurt Trade Fairs India; and Michael Dehn, general manager – sales and marketing, Messe Frankfurt India.

Media Expo Mumbai has hosted many top names from the industry like Colorjet India, Epson, Infotex Solutions, HP India sales, Timex Bond Industries, Mehta Cad Cam Systems , Rex Tone Industries and AT Inks and Mimaki India. In addition to this, many new entrants including Chanlong Manufacturing & Trading, Insight Print Communications, Trinity Ink, Daoming Reflective Material India have became a part of the show. Overall, the show affirms a 22% surge in the total number of new exhibitors providing a wider range of solutions and technological advancements for the visitors.

With an increase in the number of exhibitors, the show aisles were filled with live product demonstrations and technological displays. At the event, HP India launched its first water-based flatbed printer platform, Latex R series. Morya Enterprises launched its MFLEX tracker, which is a web based application for large format printers that is end-to-end encrypted, and can track and estimate wastage as well featured with customer alert manager for false printing. Aiddition Technologies showcased its Aidio All-In-One android touchscreen displays pre-installed applications for visitor management, queue-management and interactive digital signage.

Arrow Digital unveiled its newly launched Massivit 3D, EFI H1625 LED for entry level production printer and Kornit Storm II that are industrial digital direct to garment printers which can be used for advertising. Colorjet Group showcased its 6-Color Wide Format 3.2 Mtr Eco Solvent technology, which promote green printing on fabrics. Majix Tech displayed its 3D Hologram Fans that can be used to increase customer interaction and recall.

Range of fire retardant ACPs that are designed with self-extinguishing mineral filled core and pure aluminium core, and helps in reducing the intensity and spread of fire was showcased by EuroBond. Hyderabad Inflatables displayed its inflatable advertisements, which are suitable for all types of commercial and signalling.

Other highlights of the show were PAL-2513UV flatbed printer by Pal Associates, 100% cotton biodegradable and eco-friendly advertisement banners by Shivatex,

DCC Dye sublimation printers by Rutland-DCC Ink Manufacturing and Mirage DTG from Azonprinter by Skyscreen India.

Alongside the show, Media Expo also announced its first knowledge oriented seminar. The two day seminar ‘Signage, Outdoor Advertising – Technology and Innovation’ (SOTI) will focus on strong topics like impacts of advertising on road safety, emerging trends and digital future of India. The conference will host media and advertising experts and professionals, who will talk about the future of Indian advertising market and ways to enhance customer satisfaction.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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