Triple Fujifilm investment by La Digital

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Triple Fujifilm investment by La Digital

Located in Girona, in north-east Spain, La Digital serves a huge range of customers, including graphic design agencies, interior decorators and sign-makers, throughout the country and in southern France.

Having worked over the years with water-based inks, eco-solvent and latex, La Digital Impser now sees UV and LED UV inks as the technology that best meets the needs of its customers in terms of performance and quality, leading it to make a triple Fujifilm inkjet investment in early 2017, investing in the ultra-high productivity Acuity F flatbed, the Acuity LED 3200R roll-to-roll printer, and the creative and versatile Acuity LED 1600 II hybrid.

“Our clients aren’t interested in the technology we use to create their work,” says Jordi Presas, screen production director at La Digital Impser. “But they are interested in the quality of the finished product and the speed with which it is delivered. They trust our judgement to select the best process to deliver them what they need. What sets us apart is our ability to guide our clients and make detailed recommendations for them and, of course, the speed and flexibility with which we can deliver a high-quality, finished product.”

Robert González, digital production director of La Digital Impser, cites the quality and productivity of the Fujifilm Acuity printers as the key reason that appealed to him and his team. “In the case of the Acuity F,” he explains, “its productivity of up to 155m2 per hour allowed us to slash delivery times.

“Overall, the investment has allowed us to reduce costs, increase productivity and improve the quality of the finished products and the speed with which we can deliver to customers. Products that used to take between two and three days to complete can now be produced in a single morning.

“Equally important in the investment decision was the support that Fujifilm was able to offer. From the start they have felt very much like partners in our business and even now, a year on from the installation, they remain attentive and quick to assist on the rare occasions that there is a problem with one of the machines.”

Says Joan Casas, manager, Fujifilm Graphic Systems Spain: “La Digital Impser is a company focused on delivering the absolute best to its customers. We are delighted that they have chosen to partner with Fujifilm as they grow their digital print capability and we are also delighted that they have recognised the huge potential of the Fujifilm Acuity range to boost productivity and quality. We look forward to helping them to grow their business in the coming years.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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