Triple Fujifilm investment by La Digital

Triple Fujifilm investment by La Digital

Located in Girona, in north-east Spain, La Digital serves a huge range of customers, including graphic design agencies, interior decorators and sign-makers, throughout the country and in southern France.

Having worked over the years with water-based inks, eco-solvent and latex, La Digital Impser now sees UV and LED UV inks as the technology that best meets the needs of its customers in terms of performance and quality, leading it to make a triple Fujifilm inkjet investment in early 2017, investing in the ultra-high productivity Acuity F flatbed, the Acuity LED 3200R roll-to-roll printer, and the creative and versatile Acuity LED 1600 II hybrid.

“Our clients aren’t interested in the technology we use to create their work,” says Jordi Presas, screen production director at La Digital Impser. “But they are interested in the quality of the finished product and the speed with which it is delivered. They trust our judgement to select the best process to deliver them what they need. What sets us apart is our ability to guide our clients and make detailed recommendations for them and, of course, the speed and flexibility with which we can deliver a high-quality, finished product.”

Robert González, digital production director of La Digital Impser, cites the quality and productivity of the Fujifilm Acuity printers as the key reason that appealed to him and his team. “In the case of the Acuity F,” he explains, “its productivity of up to 155m2 per hour allowed us to slash delivery times.

“Overall, the investment has allowed us to reduce costs, increase productivity and improve the quality of the finished products and the speed with which we can deliver to customers. Products that used to take between two and three days to complete can now be produced in a single morning.

“Equally important in the investment decision was the support that Fujifilm was able to offer. From the start they have felt very much like partners in our business and even now, a year on from the installation, they remain attentive and quick to assist on the rare occasions that there is a problem with one of the machines.”

Says Joan Casas, manager, Fujifilm Graphic Systems Spain: “La Digital Impser is a company focused on delivering the absolute best to its customers. We are delighted that they have chosen to partner with Fujifilm as they grow their digital print capability and we are also delighted that they have recognised the huge potential of the Fujifilm Acuity range to boost productivity and quality. We look forward to helping them to grow their business in the coming years.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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