Fujifilm’s ApeosPro C digital printers commercially available

High resolution LED printhead, and Super EA Eco toner

Fujifilm’s ApeosPro C digital printer can be used at home, in offices, in design agencies, etc.

Following a technology preview at Fujifilm’s Advanced Print Technology Centre in Brussels in late 2022, Fujifilm on 9 February announced the commercial availability of its ApeosPro C series. Built on a next-generation platform, the range is designed to produce high-quality print on a wide range of substrates and for a wide range of creative applications.

All printers in the range are designed for rapid, on-demand printing, helping companies to take advantage of time-sensitive business opportunities. They can produce fliers, brochures, catalogs, and a range of other marketing collateral – including banners up to 1.3 meters in length – and are ideally suited to the production of confidential, high-quality printing that cannot be outsourced (such as samples or product mock-ups). All printers can use a wide range of paper types, including lightweight paper, cardstock, postcards, embossed paper, and envelopes.

The ApeosPro C Series benefits from a high-resolution (2400 x 2400 dpi) LED printhead that creates high-definition print via a very thin LED beam. The exposure unit does not vibrate because there is no drive mechanism, meaning image reproduction is incredibly stable. The LED printhead itself consumes very low levels of energy, leading to lower power consumption and operating costs.

The ApeosPro C Series also benefits from using Fujifilm’s Super EA Eco toner, which features in Fujifilm’s higher-end production devices. In combination, the Super EA Eco toner and LED printheads produce ultra-smooth gradations, and vibrant colors, and facilitate the reproduction of images with very fine lines and text. Furthermore, an additional ‘gloss’ function brings a beautiful glossy finish to print where required. 

The range includes three models: a standard model, the ApeosPro C750, a premium model, the ApeosPro C810, and the ApeosPro C650, which will offer an additional, ultra-accessible entry point for businesses with lower production requirements. 

Mark Lawn, head of POD Solutions, Fujifilm Europe, said: “We were excited to preview this series at our Peak Performance Print event in Brussels last year and delighted that we’re now able to announce commercial availability. Whether to support collaborative working securely in the office, to produce high-quality marketing materials, or to produce brochures and promotional materials, the ApeosPro C series will enable a wide range of businesses to take advantage of the superb print quality and diverse range of applications it offers. We are delighted to be bringing the benefits of Fujifilm technology to a broader range of users who, despite not having production-level print volumes, still need a solution that doesn’t compromise their quality requirements and media versatility.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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