Michelman at Dscoop Edge St. Louis World Expo

Digital solutions for HP Indigo press owners

Jan Denies, Michelman's HP Indigo Global Account Manager

Michelman will spotlight its water-based in-line and off-line primers, overprint varnishes, and strengtheners for HP Indigo press owners at the Dscoop Edge St. Louis World Expo. The digital printing industry has benefited from Michelman’s collaborative innovation with HP Indigo for nearly 20 years.

Michelman collaborated with HP Indigo to offer DigiPrime, the preferred HP-certified press primers for paper and film media that produce the best possible output. Its excellent adhesion to a wide variety of substrates and HP Indigo ElectroInk offers versatility and security for applications, including flexible packaging, high-performance labels, folding cartons, and commercial printing.

DigiGuard Plus strengtheners enhance HP-validated UV OPVs’ performance in combination with Michelman’s DigiPrime priming solutions. It allows press owners to increase addressable market size, better serve high-performance label markets, and produce more with HP Indigo digital label presses.

In addition to its exhibit, Michelman’s Jan Denies, HP Indigo Global account manager, will be presenting an educational session titled ‘Choosing the Right Primer for Your In-Line Label Applications.’ Denies said, “It’s  always good to take a fresh look at how to optimize available technologies as products and conditions evolve. During this session, we will discuss some of the criteria that need to be considered when choosing primers for in-line label applications. A few of the topics we will cover include: how ink adhesion varies based on the type of substrate, determining which coat weight will help you meet your product specifications, and selecting the best suited primer for your particular needs.” 

Denies added, “Our solutions contribute to the sustainability of printed materials and enable printing on a wider variety of substrates, including substrates created from recycled or renewably-sourced materials. We provide these benefits without negatively impacting the inherent recyclability, repulpability, or compostability of the finished article. Select Michelman primers have been extensively tested and conform to leading industry standards for use in compostable packaging.”

As further testament to Michelman’s commitment to sustainability, the company was recently awarded the coveted EcoVadis Gold rating. The EcoVadis sustainability assessment is an evaluation of how well a company has integrated the principles of sustainability and corporate social responsibility (CSR) across four main themes: environment, labor and human rights, ethics, and sustainable procurement.

Michelman will exhibit at stand #109 at the Dscoop Edge St. Louis World Expo, held 7-10 May 2023, at America’s Center in St. Louis, MO. ‘Choosing the Right Primer for Your In-Line Label Applications’ will be presented by Denies on Monday, May 8 at 1:45 PM.

Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing & packaging and industrial manufacturing markets. 

The company’s surface additives and polymeric binders are used by leading manufacturers around the world to enhance performance attributes and add value in applications including wood and floor care products, metal and industrial coatings, paints, varnishes, inks, fibers and composites. 

Michelman is also known as an innovator in the development of barrier and functional coatings, as well as digital printing-press primers that are used in the production of consumer and industrial packaging, paper products, labels, and commercially printed materials. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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