Global PrintExpo launches as a fully virtual exhibition

Show opens in June 2020

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Global PrintExpo to begin from June 2020
Global PrintExpo to begin from June 2020

Resolve Business Management announced the launch of Global PrintExpo – the world’s first virtual exhibition and conference facility for the printing industry. In developing this creative and innovative concept, show directors Wayne Beckett and Chris Watson of RBM utilized their long-standing technical experience managing cloud-based products as well as expertise in running large-scale printing industry exhibitions. The show will open in June 2020.

Beckett says, “We believe this is clearly the right time to launch a virtual print show, not just because of the present restrictions in attending physical trade shows which will be in place for some time, but also because of the sustainability advantages and easier accessibility for visitors. We know that a lot of companies are geared up for new product launches later this year and with no current trade shows, this will have a massive impact on their businesses. Global PrintExpo is designed to give suppliers a regular stream of inquiries throughout the year and their stand URLs can also be used for advertising and marketing opportunities outside of the exhibition.”

The Global PrintExpo virtual exhibition will work in the same way that a live exhibition does, except that anyone can visit the show 24/7 365 days a year, from anywhere in the world without the cost of flights and hotels.

The 10,000m² venue and all the stands will be rendered out to real physical dimensions. So that when the show opens in June 2020, visitors will register and be able to navigate through the hall and visit stands, complete with 3D products, HD videos and literature downloads, generating real-time sales inquiries.

Exhibitors will be able to update the products on their stands with a range of interactive content that visitors can explore and download. An intuitive search interface and interactive floor plan ensure that the show is easy to navigate, and the best content is always found first.

Another added advantage of a virtual exhibition is that exhibitors will be able to keep updating their stand or featuring a different product each week if required. Through their admin back office exhibitors can change the content such as videos and brochures as regularly as required.

In addition, Global PrintExpo will be running a monthly conference program, where exhibitors can run seminars and demonstrations to a global market. We will also be working with various print associations around the world to produce country-driven content. The conference program will be promoted through the press and social media to make sure visitors keep returning to the show.

Once the show goes live in June, Global PrintExpo will invest massively in promoting the show around the world to end-users. Exhibitor VIP passes will be issued in the same way as traditional shows in order to drive visitor footfall.

Global PrintExpo is co-locating with another popular virtual trade show www.IndustryExpo.online has received over 40,000 visitors since it opened in January. Global PrintExpo will be located in Hall #2 hosted on the V-Ex virtual exhibition platform.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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