Global PrintExpo launches as a fully virtual exhibition

Show opens in June 2020

490
Global PrintExpo to begin from June 2020
Global PrintExpo to begin from June 2020

Resolve Business Management announced the launch of Global PrintExpo – the world’s first virtual exhibition and conference facility for the printing industry. In developing this creative and innovative concept, show directors Wayne Beckett and Chris Watson of RBM utilized their long-standing technical experience managing cloud-based products as well as expertise in running large-scale printing industry exhibitions. The show will open in June 2020.

Beckett says, “We believe this is clearly the right time to launch a virtual print show, not just because of the present restrictions in attending physical trade shows which will be in place for some time, but also because of the sustainability advantages and easier accessibility for visitors. We know that a lot of companies are geared up for new product launches later this year and with no current trade shows, this will have a massive impact on their businesses. Global PrintExpo is designed to give suppliers a regular stream of inquiries throughout the year and their stand URLs can also be used for advertising and marketing opportunities outside of the exhibition.”

The Global PrintExpo virtual exhibition will work in the same way that a live exhibition does, except that anyone can visit the show 24/7 365 days a year, from anywhere in the world without the cost of flights and hotels.

The 10,000m² venue and all the stands will be rendered out to real physical dimensions. So that when the show opens in June 2020, visitors will register and be able to navigate through the hall and visit stands, complete with 3D products, HD videos and literature downloads, generating real-time sales inquiries.

Exhibitors will be able to update the products on their stands with a range of interactive content that visitors can explore and download. An intuitive search interface and interactive floor plan ensure that the show is easy to navigate, and the best content is always found first.

Another added advantage of a virtual exhibition is that exhibitors will be able to keep updating their stand or featuring a different product each week if required. Through their admin back office exhibitors can change the content such as videos and brochures as regularly as required.

In addition, Global PrintExpo will be running a monthly conference program, where exhibitors can run seminars and demonstrations to a global market. We will also be working with various print associations around the world to produce country-driven content. The conference program will be promoted through the press and social media to make sure visitors keep returning to the show.

Once the show goes live in June, Global PrintExpo will invest massively in promoting the show around the world to end-users. Exhibitor VIP passes will be issued in the same way as traditional shows in order to drive visitor footfall.

Global PrintExpo is co-locating with another popular virtual trade show www.IndustryExpo.online has received over 40,000 visitors since it opened in January. Global PrintExpo will be located in Hall #2 hosted on the V-Ex virtual exhibition platform.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here