Inma’s Global Media Awards competition 2023

Three companies won multiple first-place awards

By
IPP Desk
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130
INMA
An international jury of 54 media executives from 19 countries selected 198 finalists earlier this year.

INMA recently announced 40 first-place recipients in its 2023 Global Media Awards competition, with Bergens Tidende’s ‘Journey Around the World’ taking the global ‘Best in Show.’

During the awards ceremony at New York’s Harvard Club, 40 first-place winners were unveiled across 20 categories aimed at surfacing innovation and best practices in news brands, optimizing the use of media features, subscriptions, advertising, data and insights, product, and newsroom innovation.

Winning the coveted ‘Best in Show’ was Schibsted-owned Bergens Tidende in Norway for Journey Around the World, an inventive storytelling format enabling users to travel around the world visually. Judges said this campaign was a world-class execution of an epic journey featuring total immersion in an adventure. The INMA competition, which has been rewarding media excellence since 1937, evaluates news media companies across two segments: national brands and regional brands.

Three companies won multiple first-place awards: Bennett, Coleman, and Co., as well as Schibsted across its brands in Norway, and Stampen Media. Four companies garnered two first places: Advance Local, Amedia, Jagran Prakashan, and Relevo from Vocento. The 2023 Global Media Awards competition attracted 775 entries from 239 market-leading news media brands in 40 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.

An international jury of 54 media executives from 19 countries selected 198 finalists earlier this year.

Judges also selected the best in six world regions from the finalists:

  • Best in Africa: Media24 Group for Adspace24 — Swipe Cards and Catalogue
  • Best in Asia/Pacific: The Straits Times for World Cup: A ‘Hat-Trick’ Special
  • Best in Europe: Bergens Tidende in Norway for Journey Around the World
  • Best in Latin America: Editora Globo for Um Só Planeta
  • Best in North America: The Wall Street Journal for The Future of Everything Festival
  • Best in South Asia: Bennett, Coleman, and Co. for The Times of a Better India

In the spirit of innovation, INMA judges decided to give out a special award based on overall excellence in experimentation, innovation, and execution across multiple categories. A ‘Special Jury Distinction’ was awarded to Aftenposten, Bergens Tidende, Schibsted, and VG for their use of technology paired with outstanding multimedia narratives and excellent journalism.

“We were honored to be able to celebrate these huge accomplishments in person for the first time in four years,” said Earl J. Wilkinson, executive director and CEO of INMA. “The brilliance of this 2023 class shined a light on the creativity and innovation taking root in the news media industry. We’re incredibly proud of all the entrants and especially of this year’s winners.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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