HP Indigo launches new PrintOS SW suite

Infusing print production floor with power of software

The new HP PrintOS Software Suite simplifies HP’s application portfolio, which will now consist of four modules called Power Packs. Photo HP

HP Indigo on 2 May 2023 announced the expansion of its software solutions, launching the new HP PrintOS Software Suite that is designed to help users benefit from the sophisticated capabilities that can be gained by integrating software and data-driven tools into the print production floor. The new suite simplifies HP’s application portfolio, which will now consist of four modules called Power Packs, the company said in a press release published on its website.

The HP PrintOS Suite is a cloud-based operating system that is said to drive productivity. The PrintOS Suite will consist of four Power Packs, concentrating on press monitoring and productivity management tools, applications for consistent quality across jobs, presses and sites, unique personalization and customization creativity modules, and digital site automation flow from submission to shipping.

To support business challenges and enhance its offering, HP has appointed Petar Obradovic as director of Industrial Software Solutions and deployed a new dedicated software sales team. “Our most successful and advanced customers are relying on software to maximize their production efficiency, make smart decisions quickly and expand their offering,” said Noam Zilbershtain, General manager of HP Indigo and Scitex. “We understand that prosperity in the digital print production business is data-driven and software-driven, and we want each one of our users to leverage these resources to grow their business.”

In a recent NAPCO1 research, 58.6% of survey participants said they will increase productivity through capital investment that supports automation, more efficient workflow, and fast job turns. The PrintOS Suite addresses these needs and strategically positions HP Indigo to help PSPs become more successful. Dan Mortimer, Chief Technology officer at the US-based Alexander’s print enterprise said: “We rely on HP Indigo’s automated color management, APIs and PrintOS workflow architecture every day, to deliver the highest quality products faster and more efficiently than ever before.”

Director of Industrial Software Solutions, Petar Obradovic, said: “PrintOS has more than 22,000 HP Indigo users, and more than 4,000 of them use it daily. These are staggering numbers.” Obradovic said the PrintOS Software Suite enables customers to monitor their production in real-time, increase productivity by up to 50%, automate processes like quality control and color matching, and produce consistent prints across jobs, presses and sites. “Any print service provider, whether or not they aspire to become a global online supplier if they are managing high volumes of data efficiently with consistent quality – requires our software solutions to optimize their digital transformation,” he said.

The PrintOS Suite Power Packs will be offered on a subscription basis as of 1 July 2023.

HP PrintOS is a print production operating system with web and mobile applications that help users obtain more from HP presses and printers while simplifying production. Working with the HP PrintOS Software Suite continuously improves operations, inspires staff, and helps in making better, faster decisions.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here