Turkey’s ÖzBaran transitions from offset to digital with Technau and HP

Partners with Tecnau and HP

Tecnau Stack 2020 Cut & Stack installed nearline

Özbaran has been a family-owned printing business for over 45 years, with a large fleet of sheet-fed and web-fed offset systems. It has always been dedicated to the publishing industry, with a special focus on school-book applications.

After a close evaluation of different technologies on the market, in 2021 Özbaran became the first printing house in Turkey to install an inkjet print & finishing system with a Tecnau Stack 2020 cut and stack solution nearline and HP PageWide Web Press T240 fed by a Tecnau Roll 9 Roll-to-Roll. 

This investment constitutes an important milestone for the company’s transition from offset to digital printing; it’s an entry-level system that users appreciate, especially when transitioning from offset to digital technologies,” said Laurent Menozzi, Area manager at Tecnau. “It’s a first step in the new digital environment with a lower investment and a quick learning curve, offering a straightforward workflow that goes from a blank paper roll to finished book blocks ready for binding. It’s a high-speed high-revenue technology at a budget, working effortlessly with minimum maintenance requirements and basic training.” 

Growth process focused on book publishing

Founded in 1976, Özbaran has grown over the years by moving through different technologies ranging from sheetfed presses to roll-fed high-volume offset machines to fulfill expectations and customer needs. The company is servicing five of Turkey’s largest book publishers, and the interest in new digital inkjet printing came as a follow-up on specific requests for short-run production.

Our customers were looking at digital technologies as a way to reduce inventory costs and make personalized small-quantity orders possible. We took their advice and after two-year research we selected the Tecnau roll-to-roll and Stack 2020 cut and stack finishing systems in conjunction with the HP PageWide Web Press T240 and we hit the right spot,” explained Bekir Baran Owner at Özbaran. “Now we can print small-volume books for private schools and publishing houses, customized and with personal student names on them. The next step will be to collect orders directly from the publishers through an online system, print them by order without any in-house stock, and deliver them directly to the final customers.” 

Installation and solution details

The complete installation was performed by the Turkish distributor MatSet, while the technical training on the finishing lines was virtually managed from the Tecnau headquarters via live webinars and pre-recorded sessions due to the covid pandemic affecting travels. Can Babatas, Sales director at MatSet, describes the installation process as follows: “We have great experience in digital printing equipment, and installing the Tecnau systems inline and nearline to the HP press has been easier than expected. The installation process was completed in record time and with no issues thanks to the great support we received from Tecnau. Once the first extensive training was finished, all the systems went in production right away. Later, when the worldwide situation improved, we went back to the customer to give a second session of reinforcement training”. 

The system at Özbaran is mainly focused on two book formats: a 19.5 x 27.5 cm job printed in 2-up from 40 cm wide rolls, and a 16 x 24 cm job 3-up printed on 50 cm web widths. Both applications are single-slit and cut with offset separation to ease manual handling and binding processes. The solution is also running 1-up jobs for newspapers and magazines printed on lightweight paper and ready for folding or stitching. 

With our Roll 9 and Stack 2020 finishing solutions, we can help Özbaran to be competitive where offset solutions are not. Running 500 copies can be very expensive with offset systems and not worth the cost. Orders are more and more common in these short-run ranges, and this is where our solution makes the real difference. It can easily handle small to medium variable volumes in multiple batches without effort and at high speed and quality. The system is extremely manageable and can be self-maintained by the customer with little to no effort,” added Harm Jan Hulleman, Sales director EMEA at Tecnau. 

The solution installed at Özbaran offers another positive aspect: if volumes should further increase, it could always be upgraded with a second cut & stack twin line on a budget. This dual configuration would not only increase productivity but also function as an in-house backup ensuring non-stop capabilities. The cost of a second line would be much less compared to high-budget single complex systems,” concluded Harm Jan.

Tecnau offers a complete product portfolio dedicated to paper handling, monitoring, processing and finishing for the digital printing industry.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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