The Jabalpur-based Bhaskar Prakashan Private Limited, which brings out the Hindi daily Daink Bhaskar, launched a Mumbai edition on 9 May 2023. Promoted by the Jabalpur-based Agarwal family, the group is present across Madhya Pradesh and Maharashtra with 7 editions and 43 sub-editions and an average daily readership of 1.85 million readers, according to its website.
Bhaskar Prakashan, which began in 1985, is different from the Bhopal-headquartered DB Corp (Dainik Bhaskar Group), one of India’s biggest media houses that has editions in Hindi, Marathi and Gujarati across 12 states.
According to financial details accessed by IppStar, in the year 2020-21, Bhaskar Prakashan reported net revenue of Rs 91.47 crore and a total income of Rs 92.16 crore. Operating profit (EBITDA) stood at Rs 11.95 crore and profit for the period was Rs 0.42 crore.
Mumbai has a sizable (around 30-35% according to various estimates) Hindi-reading population and it would be interesting to see how Daink Bhaskar takes on the already established players such as Navbharat Times (NBT) from BCCL and Nava Bharat. The 14-page newspaper costs Rs 5.
Bhuvendra Tyagi, who was earlier with NBT, is leading the Dainik Bhaskar team as the Executive Editor. The Indian Printer and Publisher tried to reach out to the management for a comment but our queries went unanswered till the time of going to the press.