Dainik Bhaskar wins Wan-Ifra’s 2021 Print product Innovation Award

Wan-Ifra announces winners of Print Innovation Awards 2021

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Wan-Ifra’s World Printers Forum celebrates this year’s Print Innovation Awards winners. This year, forty entries entered the competition sponsored by UPM in five categories — Product Innovation, Advertising Innovation, Special Editions, Products for Young Readers, and Sustainability Innovation.

The Print Innovation Awards competition identifies the world’s most innovative print advertisings and products of newspaper and magazine publishers. The competition is open for newspaper and magazine publishers, as well as for advertisers or advertising agencies. Launched in 2018, the Print Innovation Awards have since been presented annually to the most innovative publishers and printers worldwide.

This year’s winners are:

Product Innovation: DBcorp in India – Cloth front jacket

The company featured the front page of its Dainik Bhaskar newspaper made of cloth and covered news on the textile industry of Bhilwara city, honoring the city’s textile industry, its progress toward the future, its natural and historical heritage, and its people.

Advertising Innovation: Ads24 in South Africa – Lil-lets Talk

Ads24 co-created a campaign with the number one tampon brand, Lil-lets, in partnership with two daily newspapers, City Press and Daily Sun. The Lil-lets Talk campaign enabled a platform where women could more openly discuss life-challenging topics, such as going through menopause. The campaign leveraged the strengths of print, online and social media platforms, also driving multi-brand reach.

Products for Young Readers: Helsingin Sanomat – Lasten uutiset

Introducing the newspaper to a new generation, this publication was positioned as the safe and reliable medium for children to deepen their interest towards the world. Subscriptions increased and it helped to prove that young people also like to read from paper.

Special Editions: Toronto Star – Canada Day

The front cover was dedicated to people who work on the “front lines” during Covid — A picture mosaic of more than 3000 photos taken by Toronto Star photographers. The source photo (outline) for the mosaic is a portrait of Toronto teacher Meredith Black wearing a Canadian flag-designed medical mask.

Sustainability Innovation: VK media Umeå Sweden – saving electricity

Battling high energy costs, VK media started monitoring its electricity costs. In three years, the company managed to cut power consumption considerably using LED lighting and better controls of its mechanical systems in the pressrooms.

The World Association of News Publishers, or Wan-Ifra, is the global organization of the world’s press. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. Wan-Ifra derives its authority from its global network of 3,000 news publishing companies and technology entrepreneurs, and its legitimacy from its 60 member publisher associations representing 18,000 publications in 120 countries.

The World Printers Forum is Wan-Ifra’s central point for the international news media print community. Members include printing houses, materials suppliers, and equipment manufacturers for the print production value chain from prepress to press and product finishing and delivery. It addresses all print-related questions and is open to all Wan-Ifra members interested in the future of the newspaper printing business and print-related areas.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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