Wan-Ifra’s World Printers Forum celebrates this year’s Print Innovation Awards winners. This year, forty entries entered the competition sponsored by UPM in five categories — Product Innovation, Advertising Innovation, Special Editions, Products for Young Readers, and Sustainability Innovation.
The Print Innovation Awards competition identifies the world’s most innovative print advertisings and products of newspaper and magazine publishers. The competition is open for newspaper and magazine publishers, as well as for advertisers or advertising agencies. Launched in 2018, the Print Innovation Awards have since been presented annually to the most innovative publishers and printers worldwide.
This year’s winners are:
Product Innovation: DBcorp in India – Cloth front jacket
The company featured the front page of its Dainik Bhaskar newspaper made of cloth and covered news on the textile industry of Bhilwara city, honoring the city’s textile industry, its progress toward the future, its natural and historical heritage, and its people.
Advertising Innovation: Ads24 in South Africa – Lil-lets Talk
Ads24 co-created a campaign with the number one tampon brand, Lil-lets, in partnership with two daily newspapers, City Press and Daily Sun. The Lil-lets Talk campaign enabled a platform where women could more openly discuss life-challenging topics, such as going through menopause. The campaign leveraged the strengths of print, online and social media platforms, also driving multi-brand reach.
Products for Young Readers: Helsingin Sanomat – Lasten uutiset
Introducing the newspaper to a new generation, this publication was positioned as the safe and reliable medium for children to deepen their interest towards the world. Subscriptions increased and it helped to prove that young people also like to read from paper.
Special Editions: Toronto Star – Canada Day
The front cover was dedicated to people who work on the “front lines” during Covid — A picture mosaic of more than 3000 photos taken by Toronto Star photographers. The source photo (outline) for the mosaic is a portrait of Toronto teacher Meredith Black wearing a Canadian flag-designed medical mask.
Sustainability Innovation: VK media Umeå Sweden – saving electricity
Battling high energy costs, VK media started monitoring its electricity costs. In three years, the company managed to cut power consumption considerably using LED lighting and better controls of its mechanical systems in the pressrooms.
The World Association of News Publishers, or Wan-Ifra, is the global organization of the world’s press. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. Wan-Ifra derives its authority from its global network of 3,000 news publishing companies and technology entrepreneurs, and its legitimacy from its 60 member publisher associations representing 18,000 publications in 120 countries.
The World Printers Forum is Wan-Ifra’s central point for the international news media print community. Members include printing houses, materials suppliers, and equipment manufacturers for the print production value chain from prepress to press and product finishing and delivery. It addresses all print-related questions and is open to all Wan-Ifra members interested in the future of the newspaper printing business and print-related areas.