Dainik Bhaskar wins Wan-Ifra’s 2021 Print product Innovation Award

Wan-Ifra announces winners of Print Innovation Awards 2021

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Wan-Ifra
Wan-Ifra announces winners of Print Innovation Awards 2021

Wan-Ifra’s World Printers Forum celebrates this year’s Print Innovation Awards winners. This year, forty entries entered the competition sponsored by UPM in five categories — Product Innovation, Advertising Innovation, Special Editions, Products for Young Readers, and Sustainability Innovation.

The Print Innovation Awards competition identifies the world’s most innovative print advertisings and products of newspaper and magazine publishers. The competition is open for newspaper and magazine publishers, as well as for advertisers or advertising agencies. Launched in 2018, the Print Innovation Awards have since been presented annually to the most innovative publishers and printers worldwide.

This year’s winners are:

Product Innovation: DBcorp in India – Cloth front jacket

The company featured the front page of its Dainik Bhaskar newspaper made of cloth and covered news on the textile industry of Bhilwara city, honoring the city’s textile industry, its progress toward the future, its natural and historical heritage, and its people.

Advertising Innovation: Ads24 in South Africa – Lil-lets Talk

Ads24 co-created a campaign with the number one tampon brand, Lil-lets, in partnership with two daily newspapers, City Press and Daily Sun. The Lil-lets Talk campaign enabled a platform where women could more openly discuss life-challenging topics, such as going through menopause. The campaign leveraged the strengths of print, online and social media platforms, also driving multi-brand reach.

Products for Young Readers: Helsingin Sanomat – Lasten uutiset

Introducing the newspaper to a new generation, this publication was positioned as the safe and reliable medium for children to deepen their interest towards the world. Subscriptions increased and it helped to prove that young people also like to read from paper.

Special Editions: Toronto Star – Canada Day

The front cover was dedicated to people who work on the “front lines” during Covid — A picture mosaic of more than 3000 photos taken by Toronto Star photographers. The source photo (outline) for the mosaic is a portrait of Toronto teacher Meredith Black wearing a Canadian flag-designed medical mask.

Sustainability Innovation: VK media Umeå Sweden – saving electricity

Battling high energy costs, VK media started monitoring its electricity costs. In three years, the company managed to cut power consumption considerably using LED lighting and better controls of its mechanical systems in the pressrooms.

The World Association of News Publishers, or Wan-Ifra, is the global organization of the world’s press. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. Wan-Ifra derives its authority from its global network of 3,000 news publishing companies and technology entrepreneurs, and its legitimacy from its 60 member publisher associations representing 18,000 publications in 120 countries.

The World Printers Forum is Wan-Ifra’s central point for the international news media print community. Members include printing houses, materials suppliers, and equipment manufacturers for the print production value chain from prepress to press and product finishing and delivery. It addresses all print-related questions and is open to all Wan-Ifra members interested in the future of the newspaper printing business and print-related areas.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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