Dainik Bhaskar wins Wan-Ifra’s 2021 Print product Innovation Award

Wan-Ifra announces winners of Print Innovation Awards 2021

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Wan-Ifra
Wan-Ifra announces winners of Print Innovation Awards 2021

Wan-Ifra’s World Printers Forum celebrates this year’s Print Innovation Awards winners. This year, forty entries entered the competition sponsored by UPM in five categories — Product Innovation, Advertising Innovation, Special Editions, Products for Young Readers, and Sustainability Innovation.

The Print Innovation Awards competition identifies the world’s most innovative print advertisings and products of newspaper and magazine publishers. The competition is open for newspaper and magazine publishers, as well as for advertisers or advertising agencies. Launched in 2018, the Print Innovation Awards have since been presented annually to the most innovative publishers and printers worldwide.

This year’s winners are:

Product Innovation: DBcorp in India – Cloth front jacket

The company featured the front page of its Dainik Bhaskar newspaper made of cloth and covered news on the textile industry of Bhilwara city, honoring the city’s textile industry, its progress toward the future, its natural and historical heritage, and its people.

Advertising Innovation: Ads24 in South Africa – Lil-lets Talk

Ads24 co-created a campaign with the number one tampon brand, Lil-lets, in partnership with two daily newspapers, City Press and Daily Sun. The Lil-lets Talk campaign enabled a platform where women could more openly discuss life-challenging topics, such as going through menopause. The campaign leveraged the strengths of print, online and social media platforms, also driving multi-brand reach.

Products for Young Readers: Helsingin Sanomat – Lasten uutiset

Introducing the newspaper to a new generation, this publication was positioned as the safe and reliable medium for children to deepen their interest towards the world. Subscriptions increased and it helped to prove that young people also like to read from paper.

Special Editions: Toronto Star – Canada Day

The front cover was dedicated to people who work on the “front lines” during Covid — A picture mosaic of more than 3000 photos taken by Toronto Star photographers. The source photo (outline) for the mosaic is a portrait of Toronto teacher Meredith Black wearing a Canadian flag-designed medical mask.

Sustainability Innovation: VK media Umeå Sweden – saving electricity

Battling high energy costs, VK media started monitoring its electricity costs. In three years, the company managed to cut power consumption considerably using LED lighting and better controls of its mechanical systems in the pressrooms.

The World Association of News Publishers, or Wan-Ifra, is the global organization of the world’s press. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. Wan-Ifra derives its authority from its global network of 3,000 news publishing companies and technology entrepreneurs, and its legitimacy from its 60 member publisher associations representing 18,000 publications in 120 countries.

The World Printers Forum is Wan-Ifra’s central point for the international news media print community. Members include printing houses, materials suppliers, and equipment manufacturers for the print production value chain from prepress to press and product finishing and delivery. It addresses all print-related questions and is open to all Wan-Ifra members interested in the future of the newspaper printing business and print-related areas.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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