HP partners with Redington and TechNova at Pamex 2023

Presses for commercial and label printing

HP Indigo 7K digital press for general commercial printing applications. Photo HP

Showcasing two different presses for commercial printing solutions and labels, HP will be present at Pamex 2023 at stand G-50, Hall 2, and Stall C-01 in Hall 1 in collaboration with Redington and TechNova.

At the Redington stall, the HP Indigo 7K digital press for general commercial printing applications is being displayed while at TechNova, the HP Indigo 6K digital press for labels and packaging printing applications is the highlight.

The allied printing industry is very much waiting for Pamex 2023, says an HP spokesperson about the print industry exhibition.

In a fast-changing market and a world economy that’s full of surprises, the process of digital transformation in the commercial, labels and packaging printing industry shouldn’t prevent business owners from discovering the future-proof benefits of adopting a digital press. We have a team of proven experts that can guide them through the process and help them achieve the growth that HP Indigo customers are already experiencing,” the company said.

Technologies such as HP Indigo should be made to empower customers and print service providers to achieve their potential, the company said. “We have our trusted partners and together we want to inspire the printing industry. We are taking interested printers from the exhibition ground to the Technova Touch Center both physically and through virtual experience. This is specially designed for the labels and packaging segment in collaboration with TechNova’s team of experts,” adds the company.

HP expects great footfall at the show. The company has had a long association with Pamex and together with their channel partners, HP Indigo is taking up one of the biggest spaces to showcase the complete Indigo portfolio coupled with live demonstrations, showcasing both commercial printing and packaging solutions in one place.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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