AR Enterprises, a print service provider in Bhubaneswar, has invested in India’s first HP Latex 2700 10 feet roll-to-roll industrial model provided by Insight Print Communications, an exclusive partner of HP Latex industrial machines. The machine was unveiled at Media Expo Mumbai and has since garnered wide acclaim.
AR Enterprises – a sister concern of Plastic House, which was established in 1988 in Cuttack by the Late Rajesh Jain – was established by Gaurav Jain and Anant Agarwal. AR Enterprises offers complete signage solutions from flex printing to laser engraving, lamination, and latex printing. It produces GSB, flex banners, wall wraps, retro-reflective, fabric signages, home décor, and vehicle branding for all signage needs.
Gaurav Jain expressed his enthusiasm about the partnership with Insight Print Communications and the potential of the HP Latex 2700. “We are thrilled,” said Jain. “By embracing the HP Latex 2700, we are not only elevating our own capabilities but also setting a new standard for the entire printing industry in the region.”
“As India gears up for the G20 Summit, sustainability and addressing climate change take center stage. The next few years will be transformative for the printing industry, emphasizing the importance of sustainability and recycling. When it comes to investing in technology that ensures a future-ready approach, there’s no alternative to HP Latex,” Jain said.
The HP Latex 2700 offers a speed of 958 square feet per hour and ensures maximum productivity without compromising on vivid colors. It enables uninterrupted printing with fully automated printhead maintenance eliminating any potential disruption and there is zero ink wastage.
The fourth-generation ink type delivers 30% more vibrant colors. Latex inks are flexible, allowing one to print a variety of applications on one single machine, unlike any other technology. One can print vinyl, wallpaper, and canvas to cast vinyl with one type of ink that has the highest environmental certification, UL Ecologo.
Having acquired HP’s East India channel partner one year ago, Insight Print Communications, under the leadership of Adhish Aggarwal, is spearheading the company’s operations in the eastern region.
“The Jain family has been a dedicated partner and supporter of HP products since the days of XLJet and Scitex FB flatbed machines. Their association with us began with the installation of XLJet and then 5ft Latex machines and now, with the recent installation of the L2700, they have again demonstrated their confidence in the HP brand. Over the years, their trust in our products and services has remained unwavering,” said Adhish Aggarwal, Business head, East India, at Insight Print Communications.
