Hi-Tech Systems is now the authorized agents for Polar Mohr cutting machines in India

Mumbai-based company announced this partnership at Pamex 2023

Parag Shah, CEO of Hi-Tech at Pamex 2023

Mumbai-based Hi-Tech Systems will now distribute Polar Mohr cutting machines in India. The company has been appointed the authorized agents for the German company in India. This partnership was announced by Hi Tech Systems during the recently concluded Pamex 2023 show that was held in Mumbai. 

“We are happy to announce that Hi Tech Systems is now the authorized distributor for Polar Mohr entry level machines in India. There is huge demand for Polar cutting machines in the country so this partnership makes sense for us. Also, given our track record of excellent after sales service for all our principals, this partnership will benefit Polar too. These machines will be well suited for commercial as well as digital printers,” said Parag Shah, CEO of Hi Tech Systems.  

Hi Tech Systems represents multiple global brands in India and operates from Shah and Nahar Industrial Estate in central Mumbai district of Lower Parel and has branches across India. Over the years it has installed more than 2700 machines across the country. The company has more than 1700 customers and 50% of their orders are repeat orders.

Hi-Tech Systems was established in 1989 and since 2008 it has emerged as a leading name in the short run, on demand and quick print finishing solutions business. 

At Pamex 2023, Hi Tech Systems also introduced digital label printers and digital carton printing machines for short-run applications. 

“There is big demand for short-run label and carton printing applications in India. This demand is mainly driven by startups in the food and beverages industry who do not have big volumes. We see big growth in this space in the years ahead,” Shah said.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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