Xerox shows its range of specialty colors at Pamex 2023

Automated workflow solutions for digital print technologies

Attendees will learn how automated, integrated end-to-end solutions strengthen and transform operations. Photo Xerox

Xerox will present its portfolio of production printing presses at Pamex 2023, Mumbai, from 27-30 March. According to the company, these presses have a scalable range of color production solutions to redefine the production market with a plethora of specialty colors, thus enabling print providers to profitably grow their business and deliver quality output to their customers. 

“We will showcase end-to-end production technologies such as the Xerox flagship Iridesse production press with an ability to print 10 colors and six in a single pass, the Versant 280 and the PrimeLinkC9070, both with 11 Colors options and 4 specialty colors in a single pass that will redefine the digital color prints with fluorescent colors complemented with white and metallic hues of gold and silver,” says the company.

According to the company, the exhibition provides the visitors an opportunity to see the offerings from Xerox powered by the latest EFI Fiery Digital Interface, backed with the bouquet of software solutions, and experience the metallic and unique fluorescent prints being reproduced. 

Xerox will kick off Pamex with its digital printing solutions such as:

  • The flagship Xerox Iridesse Colour Production Press that can print up to 10 colors and 6 in one go.

  • The latest version of the Xerox Versant 280 with EFI Fiery FS400, Vacuum Feeders and a range of cyan, magenta and yellow fluorescent colors all in a single run. All this and more with gold, silver, white and clear options to boost.

  • Xerox Primelink C9070 with the brilliance of vivid toners, including gold, silver, clear and white, and fluorescent – cyan, magenta, and yellow, with the ability to glow in the dark.

  • The mono multifunction printer – Xerox Prime Link 9125

  • XMPie – a software platform for driving effective audience engagement with personalizing and automating campaigns—using print and digital media—to provide a complete omni-channel consistency.

  • FreeFlow core digital workflow collection, which combines to optimize production and eliminate costly touch points throughout the value chain. It reduces cost and accelerates production
  • FreeFlow VI suite portfolio of security software, including micro text mark, pantograph technology, Xerox fluorescent mark, Xerox infrared mark, Xerox correlation mark with vector pattern technology.  


Xerox is all geared up to showcase how print providers can tackle their biggest hurdles, propel the business forward and deliver better results by becoming more automated, integrated, and productive in their operations and all this with the added benefit of reduced costs.

Shankaracharya Laskar, director, technology & channels, Xerox India said: “Our participation in Pamex 2023 allows us to have active conversations on how our solutions are driven by advanced automation to ensure customer jobs run virtually on autopilot. This is essential given how labor intensive the graphic communications market is.”

He adds, “Without automation, digital transformation is impossible. Our ongoing commitment to ecosystem-wide automation innovation is significant. The majority of the industry is familiar with static workflow automation where there is a single path to follow. This is appropriate for repetitive, controlled jobs. For example: books where the job always comes in the same and outputs the same. The processing required to prepare the job is similar for all jobs, and thus repetitive. We have already advanced past that capability to adaptive workflow automation where the attributes of a job can be analyzed, and then the appropriate workflow path identified based on established rules.”

Laskar says that the print market is constantly evolving, and their commitment is to help providers embrace change. “Our latest offerings will enable providers to discover new business opportunities, capture more pages and navigate change confidently. The solutions we are showcasing at the event highlights creativity, scalability, and performance that is perfect for production environments.”

A suite of production print devices, workflow solutions, and high-value applications segments – catalogs, books, transactional marketing, wedding albums, photos, and packaging – will be displayed at the Xerox stand.

Attendees will learn how automated, integrated end-to-end solutions strengthen and transform operations. Pamex 2023 is a critical event for all print machine providers, allowing them to showcase their products to customers.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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