Print Yatra promotes PAMEX 2017


Print Yatra promoting Pamex 2017 took off from Lucknow on 13 November headed by Kamal Chopra, president, OPA and former president, AIFMP, Jwahar Lal Bhargava, president, Lucknow Printers Association, and Harjinder Singh, general secretary, Lucknow Printers Association. It further covered Allahabad and Varanasi besides small towns on the route.

It got a rousing welcome from students at the Northern Regional Institute of Printing Technology (NRIPT) where a visit to Pamex by the institute’s final year students was mooted. A Print Yatra then moved to Varanasi where it was greeted by the Varanasi Offset Printers Association.

On its visit to the iconic Geeta Press on 14 November, a tumultuous welcome awaited the Print Yatra from the Gorakhpur Printers Welfare Association (GPWA). The general secretary of GPWA presented shawls and bouquets to the Yatra team.

The Yatra moved to Kanpur on15 November. Chopra accompanied by the Lucknow printers arrived at the function organized by the Kanpur Press Owners Association (KPOA). Avdesh Awasthi, president of the association, greeted the team with fruit baskets. Welcoming the delegation, Dinesh Barsia, general secretary, KPOA assured a large presence from Kanpur at the exhibition. A discussion on GST was followed by a presentation on PAMEX.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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