Print Yatra promotes PAMEX 2017


Print Yatra promoting Pamex 2017 took off from Lucknow on 13 November headed by Kamal Chopra, president, OPA and former president, AIFMP, Jwahar Lal Bhargava, president, Lucknow Printers Association, and Harjinder Singh, general secretary, Lucknow Printers Association. It further covered Allahabad and Varanasi besides small towns on the route.

It got a rousing welcome from students at the Northern Regional Institute of Printing Technology (NRIPT) where a visit to Pamex by the institute’s final year students was mooted. A Print Yatra then moved to Varanasi where it was greeted by the Varanasi Offset Printers Association.

On its visit to the iconic Geeta Press on 14 November, a tumultuous welcome awaited the Print Yatra from the Gorakhpur Printers Welfare Association (GPWA). The general secretary of GPWA presented shawls and bouquets to the Yatra team.

The Yatra moved to Kanpur on15 November. Chopra accompanied by the Lucknow printers arrived at the function organized by the Kanpur Press Owners Association (KPOA). Avdesh Awasthi, president of the association, greeted the team with fruit baskets. Welcoming the delegation, Dinesh Barsia, general secretary, KPOA assured a large presence from Kanpur at the exhibition. A discussion on GST was followed by a presentation on PAMEX.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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