D N Mitra Lab gets HP Indigo 15K digital press

First installation of HP Indigo B2 portfolio in West Bengal

DN Mitra with the HP Indigo 15K digital press.

Keeping up with the latest digital printing solutions and a commitment to meet quality standards, D N Mitra Lab has installed an HP Indigo 15K digital press at its facility in Ranaghat, Nadia, West Bengal.

The installation is expected to digitally change not only the photo print requirements but also open the doors of printing jobs from the commercial and light packaging printing segment for DN Mitra. It will also allow the company to establish itself as one of the preferred digital printing service providers in the entire eastern region. According to the company, it is the only photo color lab in the entire West Bengal and eastern part of India with a high-definition digital press.

HP Indigo offers a variety of digital printing presses designed to meet the needs of demanding 24/7 photo finishing businesses and peak season operations for any type of photo specialty application of any size.

The HP Indigo 15K digital press offers superior print quality with its unique photo-enhancing electro-inks and high-definition (HD) FM imaging and screening technology. The press provides a holistic photo printing solution along with wide versatility, which will enable D N Mitra to produce high-quality prints in all sizes and a variety of photo albums up to B2 size. Equipped with HP Indigo’s liquid electrophotography (LEP) technology, the digital press produces crisp and attractive images and smooth vignettes with a very thin ink layer that gives a uniform gloss between the ink and substrate.

The press also allows the printing of super-fine photo applications using a range of media in different sizes to produce a wide variety of wedding/travel/professional photo albums. This will ensure that D N Mitra color lab is able to produce specialty printing jobs and will successfully cater to the needs of not only photo printing but as well as the needs of commercial print applications. 

Somnath Mitra, managing director of the enterprise, said, “D N Mitra studio was founded in 1930 and later evolved into one of the finest film and color labs of India. Understanding the limitation of toner devices, we partnered with HP to invest in HP Indigo presses to cater to quality printing needs in photo printing as well as the premium segment of high-end photo printing, which resulted in increased volumes. In the past three years, we have seen tremendous growth in terms of requirements for high-quality printing jobs in West Bengal and other neighboring states. To maintain and fulfill this growth momentum with changing requirements of the business, we decided to invest in HP Indigo 15K digital press. Now with the total integration of man and machine, the road ahead holds the promise of a brighter dawn. We are ready to meet it with our renewed focus on value addition, quality, and customer delight.

“As our core philosophy at D N Mitra lab for the last so many years, we have maintained a positive attitude and are working with focus and flexibility, with foresight and determination, with technology and infrastructure, to add value and contribute to our clients and customers.”

Speaking on the new installation, A Appadurai, Country manager, HP Indigo & PageWide Web Press, HP India market said, “Over the past few years, the digital printing industry has undergone a paradigm shift and broadened the photo print industry with lots of innovations. Today, we have provided the power of innovation to our customers across all the regions in India, and they are revolutionizing the photo printing industry with the usage of the right colors, delivering high-quality and cost-effective print in the speediest timeframe to photographers and photo studios. We are proud to strengthen our alliance with D N Mitra Lab and support them as a partner in achieving the highest standard of photo prints by providing HP’s digital technology.”

The HP Indigo 15K digital press is manufactured carbon neutral and offers reduced production waste, a takeback program, and energy efficiency. The Indigo Ink is environmentally safe since it does not require any solvents, chemicals, or UV light. With the investment, D N Mitra lab aims to strengthen its business by venturing into big-size albums, light packaging, gift boxes, wedding invites, sheetfed labels, and personalized amateur photo books.

On the new installation, Ramesh, vice president, sales, for HP Indigo business said, “At Redington, our goal is to enhance accessibility and accelerate the adoption of the latest technologies in the country. We are glad to facilitate the deployment of the HP Indigo 15K HD digital press at Debendranath Mitra Lab Private Limited, which will help them to provide enhanced printing services to their customers by offering a one-stop print service for photo album printing and fuel a big shift to the commercial printers, who can leverage HP Indigo technology for their printing requirements such as calendars, coffee table books, boxes, invitation cards, brochures, leaflets, visiting cards with best HD quality. It will provide a big boost to start-ups in the entire eastern part of the country that require high-quality labels and light packaging solutions for their products which can be produced in small quantities.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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