Summit’s software tools for new publishing solutions

Multilingual editorial, advertising, and monetization workflow in the cloud

Yashpal Bindra (L), co-founder & BPO and Sunil Khullar (R), Director technology at Summit. Photo IPP

Summit Information Technologies is an Indian publishing software company committed to the use of computers for communication in non-Roman languages – especially Indian and Asian languages and scripts. The company’s advent in the 1990s predates the Internet and it is one of the significant proponents and beneficiaries of both Adobe Postscript and, subsequently, what is described as digital publishing.

For more than 20 years, Summit has provided tools to Indian language newspaper publishers – these have grown in number and evolved to publishing systems or publishing workflows comprising editorial and page-making tools and allied back-office systems for advertising booking and placement.

Most big newspapers with multiple editions use such sophisticated publishing software that integrate content management systems, ad placement systems and page-making software such as InDesign, QuarkXPress or Adobe, word processing tools, web publishing tools and even web browsers into one single interface.

Certain software allow multi-location editorial users to edit copy and design page layout at the same time with their own customized tools. They work simultaneously with advertisement and pre-press executives who can place ads from different locations without the editorial people having to close the pages.

These software tools have played no small part in the expansion of Indian language newspapers into multi-edition and multi-location enterprises that are, over time, taking market share of the ad media budgets, both in print and digital from the large English language publishers.

With the increasing predominance of the internet and social media, Summit has provided several tools that serve as a bridge to legacy newspaper organizations in their transition to fully digital environments that now include sound and video destined for smartphones. The latest iteration of the company’s Liberty software integrates writing and editing tools using the cloud. The browser-based viewing system enables the real-time display of any progress that has been made on a particular assignment. Liberty also creates, edits, assigns, publishes, and archives stories from various desks or teams.

“Other than organizing the workflow, Liberty also enables creative independence and better listing of articles in the view system, and for designing page layout and advertisements. This software is functional in a large number of news media organizations in five Asian countries for publishing to print, web, and social media with a cloud-based content filing system,” says Yashpal Bindra co-founder and CBO, Summit.

Bindra adds, “Liberty is an editorial workflow solution integrating standard tools used in an organization under one umbrella. It has integration with Adobe, MS Word, Photoshop or QuarkXPress, and other software applications. A point to remember is that this solution does not require any specific applications to integrate the workflow – rather it is flexible enough to integrate any software used for typing or editing while enhancing the workflow in a hierarchal system. It works on both Windows and Mac environments and being a database-centric product, it can also provide templates that aid in the design of display ads, web banners, and editorial illustrations.

“The production team can look at the designs, content, and layout as the artwork gets made enabling it to provide changes and suggestions on spot instead of waiting for the same to be completed and revamped later, saving a lot of production time. The integrated software also facilitates the proper curation of ads and layouts for the page and the auto-placement of ads as per instructions. Adkart is another software for multilingual publication and promotion upscaling which also schedules dates, and positioning on the page.”

Summit’s cloud-based advertisement management software includes both Adpro and AdPro Gateway for handling ads for multi-edition and multi-location publications along with display and editing features. AdPro manages print and digital display or classified ads such as web banners or native display ads – in a workflow for booking, scheduling, planning, production, auditing, and billing. It is integrated with several standard ERPs such as SAP, Oracle Apps, and MS Dynamics and also with InDesign and QuarkXPress for print production.

AdPro Gateway is meant for working with remote advertising sales hubs. It allows BPOs and other outside agencies including publishers’ own remote sales offices to log in and handle their part of the process.

One of the key innovations of the IT company is its Smartpaper digital newspaper with an in-house developed and unique AI system for auto extraction of articles with several customizable monetization features for free or paywall options. As Indian newspapers adapt to the digital information and communication ecosystems, several publishers have come up with creative ways to leverage their content engines. For instance, HT Media, one of India’s largest media groups has adopted Summit’s Smartpaper platform to relaunch their ePapers. All its ePapers are behind a paywall.

The Printers Mysore, publisher of Deccan Herald, and Prajavani have used the SmartPaper to launch Mastermind, an English and Kannada bilingual exam preparation digital platform. The subscription-based platform that we wrote about in one of our previous issues is behind a paywall.

Other users of Summit’s Smartpaper technology include Bangladesh’s leading English daily, The Daily Star, the Tamil Daily Thanti’s DT Next in English, Mathrubhumi in Malayalam, and Andhra Jyothi in Telugu.

As Summit continues to develop new media industry and language solutions, it foresees that it will have an even stronger impact on media, corporate, internet, education, eGovernance, and home users. Its cloud-based solutions increasingly address print, online, broadcast, and mobile media domains in English as well as in Asian languages.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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