Indian newspaper industry will have to live with high newsprint prices

Rising paper prices

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newspaper
Kaushil Shah and Suresh Shah of Nulith

Paper prices have been on an uptrend since early 2017 due to strong demand and restricted supplies. Indian paper consuming sectors have been adversely impacted because of the elevated prices. The newspaper industry being a significant consumer of paper in India has also seen a severe impact on its cost of production. “The newspaper industry will have to live with this scenario for some more time as prices are expected to remain high,” says Suresh Shah, director, Nulith. The Andheri-based company supplies printing blanket specially focused towards the web offset industry. Nulith distributes printing blankets made by Rollin, which is part of the Trelleborg group.

“Although newspaper circulation has been growing in India, the recent price rise has had a negative impact on the bottom line of newspaper companies. In fact, this development is far more adverse than even demonetization that happened in late-2016,” he says.

Kaushil Shah, chief executive officer of Nulith, says one of the biggest reasons for the rise in paper prices is that domestic production in China has reduced significantly. Since mid-2017, China banned the use of mixed grade waste paper and demand for wood pulp (natural fiber) increased. Major pulp exporters such as Indonesia, Malaysia and Chile diverted pulp to China at a higher price, leading to a rise in price of the end product.

Indian paper mills, who were competing with Chinese imports in the domestic market earlier, are now in fact exporting. “This has created a tight supply situation in the Indian market,” says Kaushil Shah.

Impact on newspapers

High prices of newsprint are hitting on the bottom line and newspaper companies are now taking various measures to mitigate the situation. One of the steps, according to Kaushil Shah, that newspapers have taken is to reduce the number of pages. Another step is that they have reduced the number of newspaper copies that are being printed. “The newspaper companies are printing only the numbers of copies that are read and nothing extra, like they earlier did,” he says.

Has the price rise of newsprints impacted investment decision? According to Suresh Shah, newspapers are now looking to invest in solutions such as Rollin blankets that help in reducing wastages.

“There has been an impact on the newspaper companies and they are now focusing on optimizing costs. For example, they are now opting for Rollin blankets because they help in cutting wastage,” he says.

Growth in regional papers

Talking about trends in the newspaper industry, Kaushil Shah says that circulation of regional language papers continues to grow; and this has been the biggest growth driver for the overall industry. One of the biggest growths has been in the Hindi language papers in the eastern part of the country, especially Bihar.

“Readers there are now getting local level news and this has been well accepted by the people as they were not getting that type of local news earlier,” he says. Other regions that are witnessing growth are Telangana and Andhra Pradesh. “The reason for growth in these areas is driven by bifurcation of the erstwhile state of Andhra Pradesh.”

Plastic ban impacts flexo industry

In addition to the web offset industry, Nulith also offers solutions for the packaging industry. The company distributes flexo plates from China’s Huaguang as well as coatings from Germany’s Actega.

Suresh Shah says that the recent ban on plastic bags has impacted the demand for flexo plates because most of the plastic carry bags were printed on flexo presses. “In the short run, the impact will be negative on demand for flexo plates,” he says.

However, in the long run as corrugated, labels and flexible packaging segments adopt CI flexo technology, demand is expected to increase.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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