ONYX software certified for HP Latex 2700 Series printers

Software drives strength and excellence in Latex printing

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Onyx
HP Latex 2700 Series printers use water-based latex ink in recyclable ink cartons for increased environmental consciousness. Photo HP

On 7 December 2022, Onyx Graphics, the Salt Lake City-based leading software solution provider for the wide-format printing industry, announced that its Onyx software was recently certified for the HP Latex 2700 Series Printer line. The Onyx RIP promises to accelerate production efficiency and provides up to a 30% wider color gamut. Additionally, the HP Latex 2700 Series printers use water-based latex ink in recyclable ink cartons for increased environmental consciousness.

HP’s RIP certification program defines a comprehensive set of compatibility criteria and performance standards to showcase the unique capabilities of the HP Latex printing technologies. Certification provides HP partners with a level of differentiation based on achieving superior integration, compatibility, and performance with a specific device. Onyx Graphics has conformed to these criteria and was awarded HP Latex certified status.

“Collaborating closely with HP on the development of the new HP Latex 2700 Series printer adds to our already strong partnership with HP,” said Matt Crawford, president and CEO of Onyx Graphics. “Customers who use Onyx with this printer can feel confident in producing quality prints right out of the box.”

HP Latex 2700 Series and Onyx

According to HP, the company’s HP Latex 2700 Series printer helps save time and money with an intuitive interface featuring guidance for job preparation, accelerated production efficiency with vivid colors at up to 89 square metres an hour (958 square feet an hour); and automated printhead cleaning to reduce interruptions. In addition, HP Latex 2700 Series users can produce up to 30% wider gamut of color. The printers can produce long unattended runs with a single roll up to 660lbs (300kg), and dual rolls up to 2 x 440 lbs (200kg). 

Leading the market since 1989, Onyx Graphics helps customers increase productivity, reduce costs, and gain a competitive edge with superior software solutions for the print industry. Innovative, productive, and delighted customers around the globe help motivate the company to develop and enhance its leading-edge technologies. Global channel partnerships and longstanding relationships with printer manufacturers position Onyx Graphics as a market leader in powerful, reliable, large-format printing workflow and print business software solutions.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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