Reddys Digital Hyderabad goes for HP Latex tech

Installs HP Latex 3600 and HP Latex 700 machines

Venkat Reddy with newly installed L3600 machine

Insight Print Communications has announced the installation of HP Latex 3600 and HP Latex 700 machines at Hyderabad’s Reddys Digital, one of the leading print service providers for corporate brands in southern India. 

The signage provider, which faced a major setback last year after a fire at its factory, is buoyant about its future. “We have a long-standing trusted relationship with Insight and HP. Starting all over again with a new setup was a crucial decision. We wanted to invest in the best future technology,” Venkat Reddy, managing director at Reddys Digital, says. 

Fulfilment is a cornerstone of Reddy’s business and the sheer speed and amazing print quality of the HP Latex 3600 will allow us to achieve both quality and quantity and provide the best services to our clients,” Reddy says. 

HP Latex 3600 offers a speed of 830 sq ft per hour on the high-quality indoor printing mode and with 10 liters bulk ink system and jumbo roll attachment, it can run non-stop for hours. Automatic maintenance means no daily print head maintenance is required. The dual roll split spindles allow two print rolls to simultaneously take up to 200 kg weight each with different designs. 

We work for clients such as Reliance, Hatsun, Century, Havells, Orient, and others in the Andhra and Telangana region, meeting customer demand and quality standards in stipulated time. With the application of L3600, we are able to produce double-sided backlit applications for color-accurate outdoor advertising display in any light front or backlit,” Reddy said. 

Latex ink has many advantages over any other ink technology as it gives a sustainable edge. It is environment-friendly, odorless, preserves media property, highly flexible, is of good quality, and is economically priced. 

The same ink can be used for different applications that require higher flexibility, such as vehicle wraps and thermoforming, which is either not possible with other ink technologies.

Insight is an exclusive partner with HP Latex for its mid-volume 10-foot machines. We have always aimed to deliver to our customers four important elements of graphic business: speed, quality, reliability, and cost-effectiveness. HP Latex 3600 is quite popular in the home décor and signage segment for its eco-friendly credentials, robust quality at high speed, and lowest ink price. We anticipate more print service providers to shift to this platform in 2023,” Ajay Aggarwal, MD & CEO of Insight Print Communications, said.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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