Supreme Offset gets Kodak Trendsetter from Insight Print Communications

New installation at Greater Noida facility

Supreme Offset team with the installed Kodak trendsetter.

Insight Print Communications has announced the installation of a Kodak Trendsetter Thermal CTP at Supreme Offset’s Greater Noida facility.

A known offset printer, Supreme Offset started its journey in 1982 in Delhi with hand feed machines and manual printing. In 2005, the company relocated to Greater Noida, expanding to a 30,000 square feet facility with more than 100 employees working round the clock.

“There is no alternative to the Kodak CTP for its superior performance and strong service and support from Insight Print Communications. We ruled out all other options as the CTPs were either from unreliable brands or there was an issue with service support,” said Shivkumar, owner at Supreme Offset.

Competition is extremely stiff in the market and we need to have the edge in terms of quality and achieve complete client satisfaction, Shivkumar says.

Supreme Offset has complete in-house facilities for designing, processing, printing, binding, and fabrication of packaging materials. Already equipped with machines such as an 8-color Heidelberg CP Tronic, web offset, online Heidelberg Eurobinder, folding machine, etc., it recently added the Kodak Trendsetter Thermal CTP with processor for in-house printing plate production to handle complex jobs.

The Kodak Trendsetter gives a throughput of 43 plates per hour at a standard resolution of 2400 X 1200 dpi, which can go up to 4800 dpi. The Trendsetter CTP has a small footprint and a powerful thermal imaging head for maximum productivity with Kodak Sonora XP process-free plates. Fast throughput, reliability, and stable, high-quality thermal imaging of the Trendsetter CTP can help exceed customers’ expectations efficiently and affordably, he said.

Girish Kumar, joint owner, said inferior quality during plate making cascades into heavy wastage and losses during printing and shouldn’t be ignored. “Various technologies such as temperature compensation and automatic laser alignment on contour areas will reduce unnecessary wastage. We found out that Kodak uses much less power compared to competitive CTP options.” 

Ajay Aggarwal, MD & CEO of Insight Print Communications, said more than 1,000 CTPs are running successfully in India and the Kodak Trendsetter thermal CTP has prevailed over more than two decades. “Many technologies such as Violet and CTcP became popular for a short while – but no one could take the number 1 spot from Kodak. And with the Sonora process-less plate solution, the Kodak Trendsetter has left competition far behind. Customers are still using CTPs bought 15 year ago and still feel no need to replace them.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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