Rajkot Color Lab installs Canon imagePRESS C710 digital press

The press was commissioned in early-June

Mahesh Desai - proprietor of Rajkot Color lab

Rajkot Color Lab, one of the oldest digital print service providers in the city of Rajkot, recently commissioned a brand-new Canon imagePRESS C710 digital production printer. The press comes with the latest EFI Fiery G250 kit, EFI ES-2000 spectrophotometer, POD decklite, copy output tray, and a stack bypass tray. The press was supplied by Innova Systems India who is exclusive channel partners for Canon digital presses in Gujarat.

“We commissioned the press in the first week of June, immediately after we reopened post the easing of lockdown. We were familiar with the quality of Canon presses as well as the company’s after-sales service. As a result, we did not hesitate in buying the imagePRESS C710. The best part of the press is its color registration, it is really excellent,” says Mahesh Desai, the proprietor of Rajkot Color lab.

The imagePRESS C710 can print at the speed of 70 pages per minute with a resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of paper stocks such as plain, heavy, coated and specialty, from A4 to 13X51-inch size. In addition to the EFI Fiery G250 kit, the printer also comes with the option of having an IPR kit for printers who want a more economical option.

In addition to offering commercial printing services, Rajkot Color Lab also does wide format printing. It also offers framing services and ships framed photos and paintings to customers across India. Iskon is among its major customers. The photos and painting that it supplies are a mix of printed and handmade ones.

Recovery by August-end

Like most of the printers across the country, Rajkot Color Lab was completely unoperational during the lockdown that was imposed on 25 March to contain the spread of Covid-19. Although things have begun to open up in Rajkot, according to Desai, there is still time before things get back to normal.

“We have started seeing some businesses open and therefore demand for print services is also picking up. However, I feel there is still time before things come back to normal. My assessment is that we should be back to pre-lockdown levels by the end of August,” Desai argues.

Big focus on staff and customer safety

It is becoming apparent that businesses are changing the way they run their operations during these times of pandemic. Rajkot Color Lab is giving utmost importance to the safety of its staff and customers. The number of staff present at the store has been reduced. It has become mandatory for staff as well as customers to wear a mask while being inside the shop premises. Overcrowding is also being discouraged.

“For us the safety of our staff and customers is most important. That is why we have taken all the required precautions. This is the new normal and I feel we will continue work like this in the near future,” concludes Desai.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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