Amar Fax in Lucknow installs new MGI Jv3D machine

KM-MGI Accurioshine embellishment machine installed at Aliganj

Amar Fax
Prabhjot Singh, the owner of Amar Fax installs new MGI Jv3D One at their new facility in Aliganj. Photo Amar Fax

A digital printer for more than two decades, Lucknow-based Amar Fax produces books, business cards, pamphlets, menus, high-end invitation cards, point of sale (POS) material, and other print products in the administrative headquarters of the district and division. “We have two facilities, one at Hazratganj, the main branch, and another in Aliganj, which started two years ago,” said Prabhjot Singh, the owner of Amar Fax.

Singh discussed the company’s new installation and the improvements in efficiency that it has enabled. While discussing the latest equipment and the overall success of its various Konica Minolta digital presses, he noted, “We have installed the new MGI Jv3D One machine. It has UV inkjet technology combined with Konica Minolta’s drop-on-demand piezoelectric print heads for high quality and speed. It has a software suite that allows you to follow jobs, manage job queues, create job tickets, recall reprints and adjust your AIS scanner.”

On a monthly basis, the company can print 1,80,000 color pages in the Aliganj branch, and at Hazratganj, it can produce up to 1,10,000 color pages. And for the B&W prints, it can print around 1,00,000 pages from both facilities each month. 

Other Konica Minolta digital color production presses acquired by Amar Fax include the Accuriopress 101, C1100, C6100, C1060, two pro-1100 black and white presses, and KIP and HP wide format output devices and a Xerox Map machine. 

On the expansion, Singh said, “The company is interested in the high-end digital presses launched by Konica Minolta recently. We are planning to buy it soon to give better and to add more embellishment to the prints.”

General overview of the printing industry

The Covid-19 period has been a prolonged setback to the commercial print industry, and many printers are still suffering. Many of the smaller printers are at a standstill, although the recently concluded PrintPack exhibition has injected a bit of in-person networking and new product enthusiasm into the printing industry. 

The weekly, if not daily, digital press installations signify that commercial printing is back and that more capacity is required. Digital print is still more expensive per page than offset print but there is some change in the mindset that points to more short runs and an increase in volumes. Although digital is predominantly used for business cards, pamphlets, menus, paper bags, albums, and photo books, many customers are no longer interested in the economies of longer runs of offset. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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