Innovations and sustainable solutions from Kurz at CES 2023

Las Vegas Convention Center, 5 to 8 January

59
Kurz
The combination of stylishly decorated surfaces, maximum functionality, progressive designs, and recycled materials results in large high-tech components for autonomous vehicles. Photo CES

Leonhard Kurz, a well-known manufacturer, and global innovator will present innovative and sustainable solutions for the automotive, consumer electronics, and sustainability sectors under the theme ‘Mission Infinity,’ at CES, one of the world’s largest trade fairs for consumer electronics.

Numerous exhibitors will present their products and technologies at the event just in time for the start of the year, at the Las Vegas Convention Center in the US from 5 to 8 January 2023.

The combination of stylishly decorated surfaces, maximum functionality, progressive designs, and recycled materials results in large high-tech components for autonomous vehicles, futuristic-looking PC concepts for home use, and visionary design experiments. Trade visitors can experience this and much more live at stand no. 4367 – in the form of exhibits and digital presentations. The Kurz trade fair appearance is just as extraordinary as the exhibits and solutions presented by the company.

Automotive sector

Kurz will present a rear-end cover for the automotive exterior segment at CES 2023. The rear application is geared towards the megatrends of e-mobility and autonomous driving and impressively demonstrates the almost infinite design options that designers and manufacturers will be able to enjoy going forward. It not only offers a continuous connected surface with large, seamless decoration, spectacular structures for 3D light effects, and targeted light barriers, but it is also permeable to the sensor technology of autonomous vehicles.

This year, the surface finishing expert is also presenting a solution for the interior of vehicles: the Kurz Biofense Antiviral offers effective and long-term hygiene protection for plastic surfaces, which, in addition to antibacterial and antifungal properties, achieves a consistent antiviral effect without any heavy metals. The transparent coating can be combined with creative designs, backlighting, and even Shy Tech elements without impairing the recyclability of the components.

Consumer electronics

In the consumer electronics segment, Kurz is presenting forward-looking computer housing designs in which high functionality meets sustainably produced design. The gaming design vision offers housing with backlighting, 3D Plastix-effect, and transparent water-glow design, while the Future prototype features a smart crystal design with colored backlighting effects and spaceship metallization.

The design concepts have once again placed great emphasis on sustainability – for example, recycled materials can be used to manufacture the housings, which can be given a high-quality, appealing finish.

With the Future design study, Kurz is demonstrating how manufacturers and brand owners can reliably protect their products against counterfeiting and unequivocally prove their authenticity. The housing is equipped with ValiGate technology from Kurz subsidiary Scribos for this purpose. The authenticity of a product can be checked within fractions of a second by scanning the QR code on the ValiGate seal with a smartphone. Visitors will have the opportunity to experience an augmented reality encounter to see how ValiGate can combine increasingly important proof of authenticity with entertainment content.

Sustainability

Kurz demonstrates what it can look like if sustainability is taken into account from the start of a project with two visionary design collections in which only recycled and/or organic raw materials were used. The ‘Spacewood Experiment,’ a collaboration of selected visionary designers working for Kurz worldwide, explores the question of what look and feel the material wood would have on other planets. The creative project produced spectacular surfaces with experimental designs, colors, and surface structures, which will be exhibited at CES.

Visitors receive visionary designs as giveaways – in the form of exclusive postcards with their own NFT (non-fungible token). NFTs are cryptographically unique and verifiable tokens that use the same blockchain technology as cryptocurrencies but are unique and indivisible. This means that each NFT only exists once and visitors to the KURZ stand receive a unique collector’s item.

Feel-good designs

The ‘Wellbeing’ project, which is a little less futuristic but just as visionary, impressively proves that fantastic designs can be created from plastic waste. Due to the many different recycled materials, the exhibits all look very different but share a flowing, organic design language that exudes calm and serenity. The feel of the design elements is extremely pleasant and simply feels good. The aim of ‘Wellbeing’ was to create design studies that represent a possible counterpoint to the hustle and bustle and uncertainty in today’s world.

Leonhard Kurz is also using its trade fair presence in Las Vegas to showcase a comprehensive online presentation of the company’s innovations and exhibition highlights.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here