Redex Photo Books, a Kerala-based digital color lab, has announced the addition of a Fujifilm Revoria PC 1120 in their production unit. Insight Print Communications completed the installation last month and since then the machine has been running at its full capacity.
Founded in 2011, Redex Photo Books offers an array of services such as creative designing and printing of photo books, albums, calendars, table albums, album boxes, covers, UV coating printing, etc. They offer a full range of customized solutions to a diverse set of clients with a deep understanding of technology and a zest for creativity and innovation.
“We specialize in photo books and album printing and for us, the quality of a photo is critical in this segment. We wanted to stand out in the market. When we discovered the specialty colors in Revoria such as pink, gold, and silver, and saw the output, we were impressed. Using the pink toner, smoother and more beautiful skin textures can be produced. The print quality is very good. There are no grains, no noise, we get clearer and sharper prints,” said Jaisal, managing partner at Redex Photobook Kerala.
The Fujifilm Revoria PC 1120 offers good quality at a speed of 120ppm and offers specialty colors beyond CMYK such as gold, silver, white, clear, and pink to push creative boundaries on different media. The press is of a six-station variety and hence two specialty colors can be used in one go. The configuration works in such a way that underlay and overlay can be done in a single pass, which is unlikely in a five-station press. The Super EA Ecotoner produces smooth and beautiful photograph gradation, density, uniformity in figures, and printed text without glare.
“Pictures tell us a story that words cannot. At Redex, we strive to transfer the best memories of our customers onto a paper with the best quality. While producing the best photo books, we take care of the printing media and the print quality. It was impressive to see the Revoria press supporting different kinds of media such as luster paper, high-gloss paper, non-tearable paper, and more,” Jaisal said.
Other features of the Revoria press are AI-based photo quality optimization and automatic pink layer separation. Customers who handle large quantities of photography images and don’t have the ability to retouch images in-house can use these features to save time and minimize the post-production process. The AI automatically determines the scene for each photographic image and appropriately corrects it on the print server; for example, brightening a dull image and correcting the sharpness.
“In India, most photo prints happen during weddings. Worldwide, the situation is different. People order photobooks for multiple events such as vacations, birthdays and anniversaries, events, remembering the year, moods, child growing years, etc. A similar trend can be expected in India and there is enough headroom for the photo print business to grow,” said Ajay Aggarwal, MD & CEO of Insight Print Communications.