Redex boosts photo album production with a Fujifilm Revoria PC 1120

Insight Print Communications installed machine last month

The Redex Photo Books team
The Redex Photo Books team

Redex Photo Books, a Kerala-based digital color lab, has announced the addition of a Fujifilm Revoria PC 1120 in their production unit. Insight Print Communications completed the installation last month and since then the machine has been running at its full capacity. 

Founded in 2011, Redex Photo Books offers an array of services such as creative designing and printing of photo books, albums, calendars, table albums, album boxes, covers, UV coating printing, etc. They offer a full range of customized solutions to a diverse set of clients with a deep understanding of technology and a zest for creativity and innovation. 

Redex Photo Books offers an array of services such as creative designing and printing of photo books, albums, calendars, table albums, album boxes, covers, UV coating printing, etc.

We specialize in photo books and album printing and for us, the quality of a photo is critical in this segment. We wanted to stand out in the market. When we discovered the specialty colors in Revoria such as pink, gold, and silver, and saw the output, we were impressed. Using the pink toner, smoother and more beautiful skin textures can be produced. The print quality is very good. There are no grains, no noise, we get clearer and sharper prints,” said Jaisal, managing partner at Redex Photobook Kerala. 

The Fujifilm Revoria PC 1120 offers good quality at a speed of 120ppm and offers specialty colors beyond CMYK such as gold, silver, white, clear, and pink to push creative boundaries on different media. The press is of a six-station variety and hence two specialty colors can be used in one go. The configuration works in such a way that underlay and overlay can be done in a single pass, which is unlikely in a five-station press. The Super EA Ecotoner produces smooth and beautiful photograph gradation, density, uniformity in figures, and printed text without glare. 

Pictures tell us a story that words cannot. At Redex, we strive to transfer the best memories of our customers onto a paper with the best quality. While producing the best photo books, we take care of the printing media and the print quality. It was impressive to see the Revoria press supporting different kinds of media such as luster paper, high-gloss paper, non-tearable paper, and more,”  Jaisal said. 

Other features of the Revoria press are AI-based photo quality optimization and automatic pink layer separation. Customers who handle large quantities of photography images and don’t have the ability to retouch images in-house can use these features to save time and minimize the post-production process. The AI automatically determines the scene for each photographic image and appropriately corrects it on the print server; for example, brightening a dull image and correcting the sharpness. 

In India, most photo prints happen during weddings. Worldwide, the situation is different. People order photobooks for multiple events such as vacations, birthdays and anniversaries, events, remembering the year, moods, child growing years, etc. A similar trend can be expected in India and there is enough headroom for the photo print business to grow,” said Ajay Aggarwal, MD & CEO of Insight Print Communications. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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