Agfa to hike prices of digital print and chemicals portfolio

Company sites high cost of raw material, logistics, energy, and salaries

314
AGFA
Agfa develops, produces, and distributes imaging systems and IT solutions for the printing industry. Photo Unsplash

Agfa has announced a double-digit price increase across its digital print and chemicals portfolio worldwide from 1 January 2023, on the back of rising costs.

Despite sustained efforts to improve efficiency and constant sourcing optimization, these price increases are necessary to compensate for continuing high inflationary pressure on energy, raw material, logistics, and salary costs, the company said.

A Belgium-headquartered company, Agfa develops, produces, and distributes imaging systems and IT solutions for the printing industry, the healthcare sector, and specific industrial applications.

Vincent Wille, president of Agfa’s Digital Print & Chemicals division, stated: “Despite our relentless efforts to contain expenditures, we continue to be confronted with historically high costs for raw materials, logistics, energy, and salaries. In order to run a sustainable business – allowing us to guarantee supply and to continue to bring innovative products and quality service to our customers – we have no other choice but to increase the prices of our products substantially.”

At Agfa, we take the competitiveness of our customers very seriously and we have done everything we can in the last year to mitigate these increases. But as we see, the inflationary pressure continuing and even increasing, we have no other option but to increase prices, next to our continued efforts to increase efficiency.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here