Naxnova acquires Quad Industries for Rs 90 crore

Homegrown Indian brand expands to European market

(L-R)Arne Casteleyn, founder of Quad, Salil Musale, MD of Naxnova, and Ruben Casteleyn, founder of Quad

Naxnova (formerly known as Classic Stripes), a design & technology company & an industry leader in surface augmentation, has announced the acquisition of Quad Industries Belgium, a prominent player in the printed electronics sector today for Rs 90 crore ( approx. 10 million Euros or US$10.93 million). This substantial investment marks a significant strategic move for Naxnova as it expands its market presence and solidifies its position as a frontrunner in delivering disruptive products and services for its customers. Naxnova has acquired a 74% stake from the current shareholders of Quad Industries and the balance stake will be acquired in a phased manner making the transaction a 100% share purchase deal over the next few quarters.

Established in 1998, Quad Industries Belgium has garnered a strong reputation for its next-generation technology in developing and manufacturing user interfaces and other printed solutions for the medical, wearables, consumer goods & automotive sectors in the European Union. This acquisition brings together the complementary capabilities of Naxnova and Quad Industries Belgium, enabling the combined entity to offer a broader range of next-generation products, particularly in the automotive, consumer goods, and healthcare sectors. Led by Arne and Ruben Casteleyn, Quad Industries has a well-established development and manufacturing facility located in Belgium and Slovakia. In the past few years, Quad expanded its activities in the field of printed electronics even further so that we can now also provide these sectors with innovative, flexible sensor solutions.

Commenting on the acquisition, Salil Musale, managing director of Naxnova, expressed his excitement for future opportunities, “We are delighted to welcome Quad Industries into the Naxnova family. This strategic acquisition aligns with our growth strategy to offer the latest advanced products to our customers globally. This transaction perfectly aligns with our growth strategy not just worldwide but immediately in the Indian market as our new offerings will replace old technology products in the consumer durables market and the two-wheeler and four-wheeler segments. This will help us increase our market share and revenue from Indian operations exponentially going forward. Our merged capabilities will allow us to design, develop, and supply advanced, high-value next-generation products to our customers with more speed, fostering stronger customer relationships and leaping ahead of our competition. Speed, high quality, and best design functionality are the core of our business. Through collaborating with the best companies we want to serve customers better than anyone else and we are on our way to do just that.”

Ruben Casteleyn, founder & managing director of Quad, said, “Joining forces with Naxnova presents an excellent opportunity for both companies. The synergies created through this collaboration enable us to deliver a great set of products and services to our customers. Together, we will continue to push the boundaries of technology and shape the future of printed electronics in markets where we operate.”

Naxnova’s product lineup includes a wide array of next-generation solutions designed to enhance interior and exterior branding, improve safety, provide comfort and convenience, and offer a wow factor with its design strengths. Their products range from illuminated surfaces for branding, safety sensors, and touch HMIs to soft and hard surface thermal management, battery thermal management, etc. Additionally, Naxnova offers various other electronic products such as wireless chargers, paddle door handles, interior roof lighting, parking sensors, exterior body kits, e-mirrors, blind-spot detection sensors, defogging sensors, electronic sidesteps, etc. The company has steadily expanded by adding more decorative and aesthetic products for the two-wheeler and passenger car segments in India. With this acquisition, Naxnova will have added more products to offer the Indian two-wheeler, passenger car, and white goods industry.

In recent months, Naxnova has made an aggressive entry into the Indian white goods and passenger car segments. “We are thrilled to enter the white goods and passenger car segments with more customer-centric, wow products that orbit above existing products offered by others in the industry. With an aggressive growth strategy in mind, we are confident that these innovative solutions will allow us to gain a substantial market share in India in 2024 and beyond. We have significantly reduced our product development timeline, which is a significant achievement for us and extremely advantageous and in line with customers today. Our focus remains on providing exceptional value to our customers while keeping their needs at the center of our operations, Salil Musale said.

Naxnova’s acquisition and expansion into the white goods and passenger car segments represent a significant milestone for the company. Leveraging its expertise and commitment to innovation, Naxnova is positioned to revolutionize the Indian market, setting new industry standards.

Naxnova, the flagship company of the Astarc Group, is a design & technology company providing new-generation solutions to global OEMs in the automotive, consumer durables & appliances industries in India. The global design technology organization provides a diverse product range of integrated surface augmentation solutions that includes decals, flexible 3D badges, overlays, smart surfaces and electronic solutions.

Naxnova has a workforce of over 1,000 professionals serving customers in more than 16 countries, globally. In the automotive sector, the brand serves clients such as Yamaha, Ford, Honda, Suzuki, Tata Motors, Harley Davidson, KTM, Toyota, Hero, and Bajaj, among others. Within the consumer durables segment, Naxnova serves leading names such as Panasonic, Samsung, and more.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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