Kuber Digital installs HP Indigo 12000 HD digital press at Meerut

Idea is to venture into new areas

Sanjay Rastogi, managing director, Kuber Digital with HP Indigo 12000. Photo HP

Meerut-based Kuber Digital has installed an HP Indigo 12000 HD digital press as it focuses on print production standards enhancement. The digital printing service provider catering to photography and general commercial print applications will utilize HP Indigo 12000 HD digital press to venture into the new big-size albums, light packaging, gift boxes, and wedding invites, sheetfed labels and personalized amateur photo books. 

According to HP India, the 29-inch HP Indigo 12000 digital press offers exceptional print quality, great productivity, and broad versatility to generate the widest commercial application range. It is equipped with intelligent color automation and Indigo’s liquid electrophotography (LEP) technology. 

HP Indigo ElectroInk has the widest digital color gamut, reaching up to 97% of Pantone colors and using up to 7 ink stations on press. HP Indigo 12000 digital press also features a 5th ink station for white ink and spot colors, providing color accuracy that will further enable Kuber Digital to produce crisp linework, attractive images, and the finest digital prints in B2 size, HP India said. 

To simplify and automate production, HP Indigo 1200 offers HP Print OS which is an effective tool to ensure business productivity and measure performance. Utilizing this platform, Kuber Digital can manage daily production and take appropriate measures to improve operations and maintain its market reputation.  

Sanjay Rastogi, managing director, Kuber Digital said, “To stay on top of the industry trends, we installed HP Indigo 12000 HD digital press, becoming the first printing business in Uttar Pradesh to address the growing demands of commercial printing solutions. We are extremely pleased with our long-standing partnership with HP over the past five years which has allowed us to make significant advancements in both the wedding photography market and the commercial printing sector. With HP Indigo 12000 HD Digital Press, we are looking forward to achieving further growth and profitability through improved offerings in various categories including general commercial print, wedding cards, and personalized gift boxes. We are optimistic that our extended association will be fruitful and create a significant impact on our business.” 

A Appadurai, country manager, Indigo and inkjet business solutions, HP India said, “Being a pioneer in providing the best-in-class digital press solutions for commercial, labels, and packaging printing, we understand the evolving needs of our customers and partners that demand highly crafted solutions. Our HP Indigo press has propelled the printing industry to reach new heights and empowered customers to innovate and customize as per the changing requirements. To support the businesses of our partners, we at HP are dedicated to providing the best quality with the highest level of productivity. We are thrilled to partner with Kuber Digital and hope this partnership further helps them advance and grow with HP’s digital technology.”   

Meeting the demands of the customer while pursuing the company’s sustainability goals, HP Indigo 12000 has adapted effectively to exemplify its mission of providing customers with the highest print quality possible. The HP Indigo 12000 HD Digital Press is manufactured carbon neutral and offers reduced production waste. Indigo Ink is environmentally safe since it does not require any solvents, chemicals, or UV light.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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