Agfa Oberon RTR3300 receives EDP award in wide format category

Agfa gets recognized for the eighth time by EDP

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Agfa
Agfa Sales manager Inkjet Niko Dheedene with 3Motion owners Wouter Mouton, Femke Helon en Gerd Mouton

Agfa’s Oberon RTR3300 inkjet printer has received the 2020 EDP Award for ‘large & wide format printing system in the category roll-to-roll printer up to 320 centimeter’.

The European Digital Press Association (EDP) reviews products introduced to the European market and grants the EDP Awards to those introductions it deems best in terms of quality, as well as value to the user, support, and service. This year’s award for the Oberon RTR3300 marks the eighth time that Agfa gets recognized by the EDP for one of its large-format printing solutions.

The EDP jury described the Oberon as a “sturdy and reliable” printer and praised a.o. its capability to print good solids in the difficult colours like Red and Black and its smart optimization of media use. It concluded that “the price performance of this printer makes it a good all-round 3.2 meter solution”.

We are proud to have our printing solutions marked with this label of excellence,” states product manager Philip Van der Auwera. “We are committed to providing complete printing solutions that enable printing companies to grow profitably. The EDP Award bears witness to the added value we provide to our customers.”

The Oberon was introduced on the market at the beginning of this year. It is a dedicated 3.3-meter high-end roll-to-roll machine that combines outstanding quality with an extensive media scope and unique ease of use. The Oberon RTR3300 hits an impressive 224 square meter per hour (2411 square feet per hour). The dual-roll option is capable of handling two rolls, each up to 1.6 meters wide, doubling the total output.

The Oberon RTR3300 covers significant media diversity and a wide range of applications. In addition to its air-cooled LED curing lamps, the Oberon RTR3300 features a unique water-cooled table that keeps the printing zone at room temperature in order to smoothly process any kind of heat-sensitive roll material. The dedicated mesh printing functionality makes printing on mesh (with or without liner) easy. The UV LED inks on the Oberon RTR3300 were optimized for flexible media and obtained the highest category of Greenguard Gold certification, which means they meet some of the world’s most rigorous chemical emissions standards.

Growing with the Oberon

3Motion is a Belgian print service provider specialized in visual communication, displays & packaging, and 3D solutions. Even in this challenging year, 3Motion manages to grow its turnover thanks to its integrated solutions approach, its flexibility, and its high-tech printing equipment. The company recently added an Oberon RTR3300 to the Agfa large-format printers it already owned, a Jeti Tauro H2500 LED, and an Anapurna H3200i LED.

We mainly use the Oberon to print banners, seamless wallpapers, and adhesives,” says Gerd Mouton, co-owner of 3Motion.“It is a reliable engine that handles long high-quality print runs. The Oberon achieves twice the speed of our Anapurna, and we can nearly double production by printing two rolls of 1.6 meter simultaneously. This high productivity enables us to cope with production peaks.” He adds, “It is very convenient that we can drive all engines through Agfa’s Asanti workflow software. Last but not least, the ecological aspect as well as a safe working environment, are also important to us. The UV LED inks used by the Agfa printers carry the Greenguard Gold certificate, guaranteeing their compliance with the most stringent norms for chemical emissions.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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