Kejie Digital shows wide format digital printers in New Delhi

Five machine orders booked at the Media Expo 2022

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Rajiv Bhardwaj, CEO & project guide and Indian representative, Kejie Digital standing with a wide format digital printer at Kejie’s Stand. Photo: IPP
Rajiv Bhardwaj, CEO & project guide and Indian representative, Kejie Digital standing with a wide format digital printer at Kejie’s Stand. Photo: IPP

Kejie Digital, a Lingfeng brand from Shanghai, China, took part in the Media Expo 2022 to present its fast-growing wide-format digital print technology. Taking part in the Media Expo for the first time, It was represented by its India head Rajiv Bhardwaj, an industry veteran who introduced the Essdee Nutek machines in India in 2000.

At the Media Expo, Kejie showed the K10 and K20 wide format digital inkjet printers. The K10 is a powerful high-speed solvent inkjet printer that outputs at a speed of approximately 2040 square feet an hour and is suitable for a wide range of indoor and outdoor applications. The K20 outputs at a speed of approximately 2,475 square feet and is aimed at similar applications.

Rajiv Bhardwaj, the company’s Indian representative, Kejie Digital, said, “Here, at Media Expo, it’s a good chance to introduce our Industrial approach to the market, and print houses have appreciated the quality of our product with its features including its precise heavy-duty mechanical structure, and the factory updated inkjet array that delivers good quality ink at a reasonable price with transparency in costs. The response that we have received till now is good. We have made five bookings of our printers during the show, and many prospects are there who will purchase the machine after the approvals of their bank loans.”

Kejie Digital focuses on eco-solvent UV digital printing, claimed to be highly ink efficient and viable in its techno-commercial aspects. It is planning to add more products to its portfolio, including Eco-Solvent printers having up to four Epson – i3200 heads and solvent printers using Fujifilm SF1024 print heads. It is also planning to manufacture UV roll-to-roll and flatbed printers using Ricoh Gen6/5 and i3200 using inkjet heads with Euro Standard inks. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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