HP shows capabilities of Latex R Series printers at Media Expo Mumbai 2020

Latex printing on rigid substrates

Vitesh Sharma of HP India at Media Expo Mumbai 2020. Photo IPP
Vitesh Sharma of HP India at Media Expo Mumbai 2020. Photo IPP

At the recently concluded Media Expo Mumbai 2020, HP India showcased Latex R Series – the first hybrid latex technology that merges HP’s flexible printing capabilities into rigid printing. The Latex R Series also pioneers white ink capabilities with the HP Latex White Ink. On display at the HP stand were samples of applications performed on the R Series.

“With the Latex R series, HP brings high speed and quality to a wide range of rigid materials, such as foamboards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminum, wood and glass among others,” said Vitesh Sharma, country manager, Large Format Production Business, HP India.

According to Sharma, the Latex R series will help commercial printers in delivering a glossier and smoother image apart from reducing the turnout time. The variety of creative options tagged with these innovations will also help customers in delivering over-the-edge results, he said.

“This is the first time we are showcasing Latex printing on rigid substrates in such depth with a variety of samples on display along with an R Series press in action at the stall. This technology opens a wide variety of opportunities for our customers,” Sharma said.

Dye-sublimation printing for soft signage

Along with the R Series, HP India also promoted its Stitch S series printers which offer dye sublimation printing for soft signage applications.

“At present in India soft signage is mainly used for backlit applications but we see its usage growing to more segments. The most popular technology for printing soft signage in India is UV but we feel dye sublimation is a better technology. That is why we are promoting the Stitch S series printers at Media Expo Mumbai,” Sharma said.

Sharma said that soft signage will move beyond backlit to frontlit, banners, and decoration, among others. “Sustainability is now a huge issue in the Indian printing industry and usage of green media will only increase as we go forward,” he said.

Talking about the response at Media Expo Mumbai 2020, Sharma said that the show was very well received by the industry.

“Media Expo Mumbai 2020 was a very good show with big footfalls. We are very happy with the turnout,” Sharma said.

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