HP shows capabilities of Latex R Series printers at Media Expo Mumbai 2020

Latex printing on rigid substrates

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Vitesh Sharma of HP India at Media Expo Mumbai 2020. Photo IPP
Vitesh Sharma of HP India at Media Expo Mumbai 2020. Photo IPP

At the recently concluded Media Expo Mumbai 2020, HP India showcased Latex R Series – the first hybrid latex technology that merges HP’s flexible printing capabilities into rigid printing. The Latex R Series also pioneers white ink capabilities with the HP Latex White Ink. On display at the HP stand were samples of applications performed on the R Series.

“With the Latex R series, HP brings high speed and quality to a wide range of rigid materials, such as foamboards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminum, wood and glass among others,” said Vitesh Sharma, country manager, Large Format Production Business, HP India.

According to Sharma, the Latex R series will help commercial printers in delivering a glossier and smoother image apart from reducing the turnout time. The variety of creative options tagged with these innovations will also help customers in delivering over-the-edge results, he said.

“This is the first time we are showcasing Latex printing on rigid substrates in such depth with a variety of samples on display along with an R Series press in action at the stall. This technology opens a wide variety of opportunities for our customers,” Sharma said.

Dye-sublimation printing for soft signage

Along with the R Series, HP India also promoted its Stitch S series printers which offer dye sublimation printing for soft signage applications.

“At present in India soft signage is mainly used for backlit applications but we see its usage growing to more segments. The most popular technology for printing soft signage in India is UV but we feel dye sublimation is a better technology. That is why we are promoting the Stitch S series printers at Media Expo Mumbai,” Sharma said.

Sharma said that soft signage will move beyond backlit to frontlit, banners, and decoration, among others. “Sustainability is now a huge issue in the Indian printing industry and usage of green media will only increase as we go forward,” he said.

Talking about the response at Media Expo Mumbai 2020, Sharma said that the show was very well received by the industry.

“Media Expo Mumbai 2020 was a very good show with big footfalls. We are very happy with the turnout,” Sharma said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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