Media Expo 2022 opens at Bombay Exhibition Centre

Day 1 sees a good footfall at the Media Expo Mumbai 2022

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Media Expo Mumbai 2022 at Bombay Exhibition Centre
Media Expo Mumbai 2022 at Bombay Exhibition Centre

The 2022 edition of Media Expo Mumbai opened on 12 May at Bombay Exhibition Ground in Goregaon. The trade fair returned to the Indian financial capital after a gap of two years. Organized by Messe Frankfurt India, the trade fair was inaugurated by the renowned creative leader and ad guru, KV Sridhar.

Other dignitaries present during the inauguration were Rohit Chopra, chief operating officer, Times Innovative Media Ltd, Nilesh Taunk, general manager at Airport Assets, Khushi Ambient Media Solutions Balasaheb Ambekar, president of Maharashtra Mundran Parishad (MMP), Rajjat Kharbanda, research director, 6W Research and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India Pvt Ltd.

PrintPack Show Daily

Following the inauguration, a whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ was unveiled by 6W Research. The whitepaper provides analysis and forecasts of future trends. According to the report, India’s digital signage market is in the growing stage of the industry life cycle as there is a robust demand for an organized retail sector attributed to surging urbanization and rising household income. India’s digital signage market is expected to register a CAGR of 15.4% during 2022-28. Growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India.

Day one at the Media Expo
Visitors on the first day of the Media expo

There are more than 100 exhibitors on the show floors. Some of the brands showcasing their latest technologies and solutions are Colorjet India, Cosign India, CubeLED, D-Kit Media, Epson India, Gildo Profilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK Limited, Mysign, Newtech Video Systems, Orafol India, Unique Ads Media among others.

The trade fair is backed by the support of top industry associations such as the Federation of Airport Media Owners (FAMO), MMP, Delhi Printers Association (DPA), and The Bombay Master Printers Association (BMPA) and Mumbai Mudrak Sangh (MMS).

Exhibitors expect a strong show

Since the event is taking place in Mumbai after a gap of two years, there is palpable excitement among the exhibitors. Indian Printers and Publishers talked to a few exhibitors who said that they expect a large number of visitors at the expo during the three days. Exhibitors said that the indoor and outdoor advertising and signage industry is expected to see a good growth going forward as the economy returns to normalcy. “The first-day footfall is very good. And if the footfall on the first day is any indication, I expect the expo to be a strong one,” the official said.

Media Expo Mumbai 2022 will run from 12 to 14 May.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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