Media Expo 2022 opens at Bombay Exhibition Centre

Day 1 sees a good footfall at the Media Expo Mumbai 2022

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Media Expo Mumbai 2022 at Bombay Exhibition Centre
Media Expo Mumbai 2022 at Bombay Exhibition Centre

The 2022 edition of Media Expo Mumbai opened on 12 May at Bombay Exhibition Ground in Goregaon. The trade fair returned to the Indian financial capital after a gap of two years. Organized by Messe Frankfurt India, the trade fair was inaugurated by the renowned creative leader and ad guru, KV Sridhar.

Other dignitaries present during the inauguration were Rohit Chopra, chief operating officer, Times Innovative Media Ltd, Nilesh Taunk, general manager at Airport Assets, Khushi Ambient Media Solutions Balasaheb Ambekar, president of Maharashtra Mundran Parishad (MMP), Rajjat Kharbanda, research director, 6W Research and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India Pvt Ltd.

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Following the inauguration, a whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ was unveiled by 6W Research. The whitepaper provides analysis and forecasts of future trends. According to the report, India’s digital signage market is in the growing stage of the industry life cycle as there is a robust demand for an organized retail sector attributed to surging urbanization and rising household income. India’s digital signage market is expected to register a CAGR of 15.4% during 2022-28. Growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India.

Day one at the Media Expo
Visitors on the first day of the Media expo

There are more than 100 exhibitors on the show floors. Some of the brands showcasing their latest technologies and solutions are Colorjet India, Cosign India, CubeLED, D-Kit Media, Epson India, Gildo Profilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK Limited, Mysign, Newtech Video Systems, Orafol India, Unique Ads Media among others.

The trade fair is backed by the support of top industry associations such as the Federation of Airport Media Owners (FAMO), MMP, Delhi Printers Association (DPA), and The Bombay Master Printers Association (BMPA) and Mumbai Mudrak Sangh (MMS).

Exhibitors expect a strong show

Since the event is taking place in Mumbai after a gap of two years, there is palpable excitement among the exhibitors. Indian Printers and Publishers talked to a few exhibitors who said that they expect a large number of visitors at the expo during the three days. Exhibitors said that the indoor and outdoor advertising and signage industry is expected to see a good growth going forward as the economy returns to normalcy. “The first-day footfall is very good. And if the footfall on the first day is any indication, I expect the expo to be a strong one,” the official said.

Media Expo Mumbai 2022 will run from 12 to 14 May.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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