Arrow Digital talks about its dry sublimation printers at Gartex 2022

Arrow confirms three installations of Fabri VU machines in India

Arrow Digital talks about its dry sublimation printers at Gartex 2022
Prakash Chopra, senior vice president of sales at Arrow Digital, standing at their Stand in front of the banner of EFI Fabri VU 340i+ soft signage printer. Photo: IPP

A pioneer in digital printing, at the recent Gartex show in Delhi, Arrow Digital spoke about the Kornit Avalanche Poly Pro and EFI dye sublimation printers garment printing. The Kornit Avalanche Poly Pro is specially designed for dark polyester printing. Its specialty is ink that is specially designed for printing on dark polyester and for curing at very low temperatures. This ink helps to avoid dye migration on polyester but is slightly more expensive than other inks. 

The EFI Fabri VU 340i+ is a dye sublimation printer mainly aimed at home furnishing and soft signage, with its first installation at Caterpillar Signs. A big advantage of this machine is its inbuilt curing system. While speaking about the EFI Fabri VU 340i+, Prakash Chopra, senior vice president of Sales at Arrow Digital, said that the company has installed three machines in the country so far – two in Caterpillar and one in Macromedia, Hyderabad. He suggested that there are several prospects in the pipeline for installing the Fabri VU 340i+ in various parts of India.

Chopra added, “The market for dye sublimation printing is gradually increasing because it is 100% green and since the ink is also water-based. One deal is finalized, and our next machine would probably be installed in Mumbai with the other somewhere in North India.”

“In this exhibition, we are expecting to create awareness. We are here for our presence since we haven’t kept any machines in our stand. Visitors are coming with their queries related to Kornit and Fabri VU because Fabri VU is the future technology for which everyone is looking. Many countries like America, Australia, and Europe have adopted this technology. However, India is slightly lagging, but here we’re getting good responses and queries from the industry visitors,” he concluded. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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