Arrow Digital talks about its dry sublimation printers at Gartex 2022

Arrow confirms three installations of Fabri VU machines in India

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Arrow Digital talks about its dry sublimation printers at Gartex 2022
Prakash Chopra, senior vice president of sales at Arrow Digital, standing at their Stand in front of the banner of EFI Fabri VU 340i+ soft signage printer. Photo: IPP

A pioneer in digital printing, at the recent Gartex show in Delhi, Arrow Digital spoke about the Kornit Avalanche Poly Pro and EFI dye sublimation printers garment printing. The Kornit Avalanche Poly Pro is specially designed for dark polyester printing. Its specialty is ink that is specially designed for printing on dark polyester and for curing at very low temperatures. This ink helps to avoid dye migration on polyester but is slightly more expensive than other inks. 

The EFI Fabri VU 340i+ is a dye sublimation printer mainly aimed at home furnishing and soft signage, with its first installation at Caterpillar Signs. A big advantage of this machine is its inbuilt curing system. While speaking about the EFI Fabri VU 340i+, Prakash Chopra, senior vice president of Sales at Arrow Digital, said that the company has installed three machines in the country so far – two in Caterpillar and one in Macromedia, Hyderabad. He suggested that there are several prospects in the pipeline for installing the Fabri VU 340i+ in various parts of India.

Chopra added, “The market for dye sublimation printing is gradually increasing because it is 100% green and since the ink is also water-based. One deal is finalized, and our next machine would probably be installed in Mumbai with the other somewhere in North India.”

“In this exhibition, we are expecting to create awareness. We are here for our presence since we haven’t kept any machines in our stand. Visitors are coming with their queries related to Kornit and Fabri VU because Fabri VU is the future technology for which everyone is looking. Many countries like America, Australia, and Europe have adopted this technology. However, India is slightly lagging, but here we’re getting good responses and queries from the industry visitors,” he concluded. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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