Caterpillar Signs installs first Efi VUTEk FabriVU 340i+ at Ahmedabad

Adds to the Efi Reggiani Next 340 dye sublimation printer

(L-R) Abhishek and Atul, unit managers at Caterpillar Signs. Photo Arrow Digital

One of the leading companies in signage, Caterpillar Signs (a group bayport company), recently installed the Efi VUTEk FabriVU 340i+ Soft Signage Printer at its premises in Ahmedabad. 

Nishant Shah, chief executive officer, Caterpillar Signs is thrilled with the addition as they already have a Efi Reggiani Next 340 dye sublimation printer and have added the first Efi VUTEk FabriVU 340i+ to bolster the production requirement. The business supports some of the world’s biggest brands and has a huge international clientele. The FabriVU 340i + will allow the business to keep abreast of the expected uplift in throughput.

Shah adds, “The soft signage market is booming and we anticipate a swift growth in the near future. Soft signage is embraced as a complete green technology which reduces the need of PVC based materials which makes it a complete eco friendly solution.”

Sam Patel, chief executive officer and managing director – Arrow Digital adds, “The Efi VUTEk FabriVU 340i+ is a 3.4 meter wide dye-sublimation printer with an inline fixation system. The integrated fixation capability is perfect for companies that don’t want to spare floor space or Capex spend for an additional stand-alone heat press.

“The FabriVU is a robust, superfast printer which prints at a blazing speed of 5172 square feet per hour. The VUTEk FabriVU 340i+ printer offers ultra-high resolution up to 2400 dpi and three levels of grayscale printing with 7pL, 12pL and 18pL drop sizes. High resolution print heads optimize the ink drops with no overlay for smooth transitions and perfect crispness, resulting in a dramatic four color printing with the widest color gamut, rich blacks and deep color saturation for exceptionally high-quality, backlit and frontlit fabric displays. This platform prints directly onto the textiles saving on transfer paper costs and high energy transfer presses and processes, resulting in instant sublimated prints ready to go.”

The Efi medium viscosity inks contain higher concentrations of ink (dye), more ink means less water, so it’s easier to dry. The yields are far higher than any other printer in the market. With Efi’s latest platen technology, heat is reliably and consistently distributed across the platen for less material and ink waste. And thanks to the ink recovery system, you can save more than 95% of the inks lost during purging, compared to any other printer. The new “plus” model offers the same direct-to-substrate and sublimation transfer printing options as the previous iteration, but it has eight Kyocera printheads rather than four, boosting image quality and increasing speeds in point-of-purchase mode by 48%.

Patel adds, “The new VUTEk FabriVU 340i+ offers customers the widest application range, the lowest TCO in the market, the highest income yield with lowest acquisition cost. Its versatility allows for direct transfer and paper sublimation, with inline fixing switched on as and when required. With the Efi VUTEk FabriVU 340i+ you can produce best-in-class, soft signage applications such as banners, flags, backlit, and other high-end display graphics like one-offs.

Shah shares, “This new addition will help us cater to new business segments and meet the increased ongoing demands. It will give us the capability to print and ship immediately which wasn’t possible with the older versions as it needed calendaring separately. The output of FabriVU 340i+ will help us in delivering high-quality banners, flags, teardrops, exhibition graphics and many more applications which will create a new horizon for us. Thanks to our long standing relationship and support from the Arrow team, we continue to grow rapidly and continue adding more equipment and technology, as Arrow strives to be in the forefront as long as we have known them.”

“Caterpillar Signs has been our esteemed customer since years and we are determined to work with them with cutting-edge, sustainable green solutions and help them build a well-recognized brand in the world. We wish Caterpillar great success with this new addition of green technology,” concludes Patel. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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